Let’s Talk About Different Types of Blog Content

Writing can be difficult. It can have you sitting in front of your computer for hours, staring at the blank screen, and wondering what in the world you did to deserve this (we’ve been there). Of course, you can always hire a professional blogger and let them do everything on their own in your stead (good riddance!), but even then, you have to be at least a bit involved in the whole process—it is your business and your blog, after all.

Luckily for everyone, the world of content marketing is a large one and there is a variety of not only topics to choose from, but also different sorts of posts you can publish. We understand that with running a business it can be hard for you to sit down and explore what’s out there, which is why we’re going to mention a couple of types of content that will help you run a successful blog and increase traffic for your business.

Everybody Loves How-to Articles

People like receiving advice from known experts on how to do different things (we really do). Whether it’s an in-depth guide or a short tutorial, your potential customers won’t be able to resist clicking on a post that will explain to them how to use an app, service or a product, fix their Wi-Fi, or learn to cook a new dish. How-to guides have been and still are one of the most powerful blogging “tools” which can bring you clicks and visitors—if written right. Remember: your content needs to be quality, practical, and able to solve your reader’s problem.

Post A Couple Of Tips And Tricks

Similar to how-to texts, tips and tricks are another type of valuable content that can attract visitors to your blog. It’s always fun gaining knowledge about a topic you’re interested in and finding out about tricks that can make your life easier. The best part about this is that you can write a tips-and-tricks post about virtually anything: improving your photography skills, prolonging your phone’s battery life, building a better website, etc. Your readers, both new and old ones, will appreciate what you have to say about the topic in question and come back for more material.

When In Doubt Give Lists A Try

When you think of a classic piece of content for blogs, you think of lists. Pick a number, put it in your title, add “top” or “best”, and what you get is a combo that will drive users to click on your post. Lists are easy to follow and read, and though some bloggers will say they are boring, nobody can deny they aren’t effective. You can’t go wrong with this type of content no matter how hard you try, especially if you have already established your position as an expert. When writing a list, don’t complicate things: introduce your topic, state your points, and add a conclusion. You can have as many points as you like—all numbers work.

Create A Roundup Blog Post

A roundup post can either look like a list of sorts or feature contributions from various famous bloggers. In case of the former, what you do is compile a number of sources, written by other authors and influencers, into one post. In case of the latter, the blogger hosting the roundup comes up with an interesting topic or a question, and has experts participate in the discussion by sharing their insights. Both types of roundups present great content for anyone who doesn’t have enough time to browse the web and research the topic they want to know about in detail.

It’s Time To Write An Opinion Piece

If you’re used to writing how-to guides all the time or articles about the latest news in your industry, then you’re going to find opinion pieces—or rants—slightly more challenging. What’s important to remember here is that an opinion piece needs to have a stronger, more expressive tone of voice. That’s why rants are usually thought of as controversial by the public, but there’s no denying that people like to read them. They attract attention, which leads to more views, and more shares. While it’s not advisable to share opinion posts on a daily basis, you can shake up your blog with a rant of your own every once in awhile.

Review Your Product Or Service

Last, but not least, are reviews, which can either be about one service or product, or about more of them, where you compare one product to another. You can review anything that comes to mind, but make sure it’s detailed and useful. Just put yourself in your readers’ shoes: most of the time, they don’t have enough time to try out products or software on their own, which is why they turn to reviews for help. They need all the information they can get and you can provide them with it.

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alwaysbrennan

Blogging for Marketers

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