A/B Testing Batman Package

Last modified: November 2, 2017

Why Use This Service?

There are moments in some stages of a startup that need a step in improving the conversion rate. But, where to start? I could say for A/B Testing. You know your buyer persona so let’s make some change in the website that increase the conversion rate or the revenue. I propose to optimize the customer journey for your web page by improving the conversion using a/b testing and performing experiments that increase the most important KPIs. In my experience, I changed the theme on the web that increased 300% online bookings on the web. That was incredible. I encourage you to experiment, I encourage you to change, I encourage you to know your buyer persona better.

This service includes:

  • Interview to know project goals.
  • Define experiments and define metrics to improve.
  • Start experiments.
  • Real-Time Dashboard and WikiReport.
  • Support 1 hour a day (include weekends during 30 days).
  • 1 weekly meeting.

The calendar:

  • First week: interview and contact to know the project goals. Setup accounts and tools.
  • Second week: first a/b test.
  • Third week: second a/b test.
  • Forth week: third a/b test and results.

If both teams are happy with the outcomes, we can keep kick-ass the conversion rate. Tools that I use:

  • VWO/Optimizely.
  • Growth Hacker Project/ Google Spreadsheet.
  • Google Docs.
  • Google Slides.
  • Google Data Studio.
  • Zapier.
  • Redbooth/Evernote.

What do I need from you:

  • Access to Web Analytics tools.
  • Access to Search Console and Tag Manager/Segment.
  • Access to CMS.
  • One person as an admin point and one person for goals point.
  • Project goals.
  • Previous experience.

I don’t guarantee that we will be 100% successful in the first test but I assure you that we will make an improvement that will take us closer to the great growth hack and learn more about your buyer persona. My experience has taught me that the more you work the more you improve the conversion rate. Let’s try! Let’s work! Let’s kick-ass the conversion rate as Batman!


How long will it take for you to design the first a/b testing? The first week we decide the goals I will make a list of ideas to improve the website. Do you do revisions? Every day I will check the a/b testing and I will update twice a week a dashboard to update all the info. What if I don’t have previous experience with A/B Testing? In the first week, we decide if we can work together. If I can see my batman service doesn’t fit well because of my knowledge or because of the stage of the business, we leave it for the next year.


Not sure if this service can help your business grow?

No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!

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Ruben Lozano

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  • Bio
    Ruben Lozano is Online Marketing Specialist at Printsome and Inbound Marketing Manager at RoomAgree. His specialities include Growth Hacking Marketing and Inbound Marketing. When not at work, Ruben can be found playing basketball or in Starbucks drinking a mocha and at least 3 books in his Kaft backpack.