Universal App Campaign Package

Last modified: November 27, 2017

Why Should I Use Adwords Universal App Campaigns?

Do you have an application on App Store or Google Play, and you want everyone to know how great it is? Are you trying to find a way to improve your App Store ranking? If the answer to all of these questions is “yes”, then you are in need of a Uni App Campaign.

If your goal is to not only gain new customers, but to reach customers who are more likely to make an in-app purchase as well, then this is the solution for you. Google’s algorithm can target people who are interested in your app and who have made in-app purchases before. How great is that?

This is a one-of-a-kind “mobile platform for app developers”. Seeing that everything is tailored to mobile devices nowadays and that a smartphone is nothing without apps, Google Adwords created a specialized type of campaign for all those who want to promote their apps and get more downloads. Whichever app you have developed, this is the type of campaign you should be using. Bear in mind that this is neither a Search nor a Display campaign, and it’s not a Video campaign either. It’s been adjusted only for apps, and it works for both Android and for iOS apps. If you want to get the best value from each download, you can use also Search, YouTube, Google Play and Google Display Network, and your ads can appear on:

  • Google search (Google Play, Google Search, and Google Search Partners)—Google matches your ad to search terms that are relevant to your app or its category (this is the great way to see which search terms have lead people to your app). With this type of campaign, your app can be displayed at the top of the search results on the Google Play listing.
  • YouTube—Have you ever thought about spreading the word about your app on YouTube? Well, Adwords Universal App Campaigns have a solution for that. Your ad can be shown on relevant pages or content on YouTube.
  • Google Display—With Google Display Network your app can reach people on various mobile websites, blogs or other sites across the Internet.

You can see there are many ways to reach potential customers and find more users who will likely install you app.

What Does This Service Include?

  • Identifying your target audience.
  • Conducting and preparing competitive analysis.
  • Creating a Google Adwords account.
  • Helping you to set up billing and payment details.
  • Writing ad text ideas.
  • Setting up a YouTube video.
  • Setting a Target CPI (cost-per-install) bid.
  • Optimizing campaigns for 1 month.
  • Providing you with a monthly report.

What Will You Get?

If you want your app placed in front of people, then Google Adwords is the place to be. Did you know that Google managed to deliver over 3 billion app downloads to developers? Did you also know that Adwords is one of Google’s primary sources of income? AdWords is being used more and more by the day. Compared to standard campaigns, Universal App Campaigns can reach three times more users, achieve a higher click-through rate, and lower cost-per-install. Now, are you ready to skyrocket your app?

How To Start?

Before we start, I’m going to need some information from you:

  • Access to your Google Analytics account.
  • Your monthly budget.
  • Information about your app.
  • If you’ve used Adwords before, I’ll need access to your account.


Is the Universal App Campaign the right choice for me?
If you are launching an app into a new market, it certainly is. You will increase the app install volume and get a better return on your investment.

Why should I use paid methods instead of getting free organic traffic?
Organic traffic is great—there’s no doubt about it—but there is some evidence that paid traffic converts better than organic traffic. You just need to target the right audience and have an experienced expert run your campaigns. Paid traffic has up to two times higher conversion rates (conversion rates vary by industry, but this is usually the case), because paid traffic is more targeted and qualified than organic one.

What budget is right for me?
If your are not sure how much money you need to set aside, I can help you set up your initial budget. On Adwords, budget is set up on a daily level. It will depend on your preferences (depending on what you want to achieve with your app), targeted audience and niche. Adwords is easily customizable and allows you to make decisions that best fit your business’ needs.


Not sure if this service can help your business grow?

No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!

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  • Bio
    Hi, My name is Maria (but everyone call me Marry). I am young student of IT, passionate in digital marketing. I am here to help you about PPC and achieve dramatic growth for your business :)