Compelling Landing Page + Email Autoresponder Series

Last modified: March 7, 2018

Why Use This Service?

The goal of a landing page is to sell your product by capturing your USP (unique selling point). You should begin with a compelling story that identifies your prospect’s pain points and then reveals how your product will help to solve this problem. By the time your prospect arrives at the “buy now” link, he will feel hopeful and eager to buy your product.

But how will you lead your prospect to the landing page in the first place? That’s where email autoresponders come in. This is a series of emails that are staggered over a few days, generating excitement for your product. Usually the prospect starts receiving these emails after signing up for a webinar or downloading a free e-book.

For the emails, the subject lines should give prospects an incentive to open, provoking curiosity by identifying a specific pain point and hinting at a solution (i.e. “How to stop worrying about money and start loving life”).

Going along with that, the body of the email should provide information that compels prospects to read all the way to the end even if they’re on the fence or not planning to buy the product at all. The benefits of an autoresponder extend far beyond leading the prospect to your landing page. If the emails offer valuable content, your prospect could become a customer for life!

Each email should be like a movie trailer, whetting the prospect’s appetite. They’ll also generate anticipation and excitement so that by the time the prospect reads the last email, he/she can’t wait to buy the product!

What Does This Service Include?

I will go above and beyond to make sure the copy exceeds your expectations. Here’s what’s included:

  • A 30-60 minute phone call to discuss your needs for the project
  • Extensive research where I review your product, your website, and your competitors, getting a clear sense of your voice and your customer’s core emotional and logical purchase decisions
  • A landing page up to 5,000 words (copy only)
  • A series of 6 auto responder emails
  • 2 headlines for the landing page as well as each email for A/B Testing

What Do I Need From You?

  • Access to the product
  • Access to past copy written for your company, particularly landing pages and autoresponders
  • Answers to the following questions:
  1. Who is your target prospect? (demographic, hopes/desires, etc.)
  2. Do you have any testimonials?
  3. Who’s your major competition for this type of product?

What Results Can You Expect From This Service?

  • Engaged and loyal email subscribers.
  • A boost in brand awareness and increased traffic towards your website.
  • An increase in sales.
  • Attract new customers and strengthen relationships with existing customers.


Why should I hire you as a copywriter?

My wide range of writing experience on a wealth of topics has taught me how to adapt my style and tone to different audiences. From my background in writing and teaching fiction, I’ve learned how to delve inside the minds of others—in this case, your prospective customers—in order to understand their desires and what makes them tick. My experience in journalism and academia has equipped me with the solid research skills needed to deliver verifiable proof–the real features and benefits of your product. Additionally, I have a painstaking attention to detail and am committed to making the final piece the best that it can be. I will communicate with you every step of the way and am open to any suggestions you may have. Your satisfaction is my highest priority.

How long will it take you to write my copy?

How fast I work depends on the project, but I always leave ample time for research and revision. On average, it takes me about two to three weeks to complete a project. I will take on rush projects only if my schedule allows and I know I can give you my best possible work. For all projects I do commit to, I assure you that I will hand it in by agreed-upon deadline.

What happens if we want you to revise the copy?

Your satisfaction with the final product is vital to me and thus three rounds of revision are included in the fee. For revisions beyond that amount (aside from simple line edits), I will charge an hourly rate. Rest assured, I will work with you to get the copy exactly how you want it!


Not sure if this service can help your business grow?

No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!

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Kate Findley

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  • Bio
    I’m a Los Angeles-based freelance copywriter specializing in personal development and education. I write sales letters and landing pages that use the power of story to tap into prospects’ emotional needs. I then help companies to maintain a relationship with their customers as well as attract new customers with articles,...