EDU Backlinks Link Building Strategy

Last modified: November 21, 2017

Why EDU Backlinks Link Building?

In order to boost your Domain Authority immensely and consequently appear much higher in search results, you need to grow your backlink portfolio with high DA sites. Many people don’t know this, but I’ll let you in on a little secret—EDU domains have some among the highest Domain Authority scores. The reason for this is rather simple—these can be given only to actual educational institutions, automatically making their DA score high. Today, I can help you get some of them as your backlinks.

What Does This Service Include?

EDU domains (i.e. universities and colleges) don’t hand out backlinks just like that. Winning them is not easy at all, so here’s what this service includes for anyone who wants to obtain them:

  • Creating an Award Scholarship strategy is the first step. We (you and I) need to define the amount of money that will be rewarded and whether it will be a one-time or recurring contest. Remember, if it’s recurring, you get to keep these links for a long time. However, if it’s a one-time thing, the links will only stay online until the contest deadline. Don’t worry, this will give you enough time to gain backlinks somewhere else in the meantime.
  • Defining the target locale and scraping EDU websites. As soon as I decide what the target locale is (the US, the UK, AUS, CA…), I can start scraping EDU websites to hunt down all those that have external financial aids provided listed.
  • Reaching out and announcing the scholarship. Once the scraping is done and a database is formed, I can outreach to all contacts and announce our scholarship. The goal of this service is 10 links gained on EDU websites. Depending on the locale, winning more could be very easy or very hard—we can discuss this in more detail.
  • Finally, you can enjoy the boost to your site’s DA, search ranking and, ultimately, traffic. Most of the sites respond quickly (within a week) after reaching out and they usually include our scholarship and link within the next 10 days, so the final stage should last between 2 and 3 weeks, with some links additionally showing up after that.

What Are The Benefits Of This Service?

This strategy will help you:

  • Grow your backlink portfolio.
  • Increase your Domain Authority.
  • Improve your brand’s authority.
  • Rank higher in search results.
  • Gain more traffic and, consequently, more leads.

What Do I Need From You?

  • A short discussion and agreement on all the scholarship terms—budget, locale, deadline, type of scholarship award (one-time vs recurring; essay vs other).
  • Landing page implementation, usually at “http://[]/scholarship”, once I prepare the content based on the terms we agreed upon.
  • An email address that I can use in the outreach. Personalized email addresses work best, so nikola@[] would be great.


What’s the final goal of this strategy?
The goal is to win 10 EDU backlinks for your website.

How long will this take?
The first few steps depend on our communication and then there’s also the time you will need to design and implement the landing page. Finally, there’s also the time it takes for the EDU to be updated with our scholarship and link varies and that’s something neither you nor me can affect. Ideally, we are talking about 4 weeks, but it could be prolonged to up to 6 weeks in total.

Will this actually work?
To put it simply—yes. EDU domains are rated high by all search engines and SEO research tools (Ahrefs, SemRush, etc.). They can be obtained only by actual educational institutions, making them inherently legitimate. There are two things you need to consider, too, though. In case your competitors already employed a similar strategy and have EDU backlinks, then the effectiveness won’t be as high for you. And once the deadline for the scholarship passes, the links will slowly start disappearing (unless you decide to making a recurring award).

How much should the award scholarship be?
There’s no maximum limit, but a recommended minimum is at least 1 x $1000. Anything less than that and we risk winning less links than we actually could.

Is this strategy tied to any dates, e.g. semester start or end dates?
No. This can be done at any time of the year, as these are seen as “external financial aids” and can be received by students any time of year. For example, if we start working on this in August, we can set January as the deadline for submissions.

Not sure if this service can help your business grow?

No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!

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    Tech aficionado and internet wizard, with experience in SEO (on- and off-page), CRO, copy and content writing, email marketing and affiliate marketing.