Effective Content For Your Homepage

Last modified: November 27, 2017

Why Should You Hire A Good Website Content Writer?

Regardless of what type of website you own (e-commerce, non-profit, etc.), it’s safe to say that the homepage is one of the most important elements—if not THE most important one—your website has. The homepage is sort of like a storefront window; it gives a peek inside your website and tells your visitors what you are all about and what you have to offer.

The homepage is the first thing your visitors see when they arrive to your site, which is why the message and content on your homepage needs to be as clear and as effective as possible.

Based on your homepage’s design and concept, a visitor will decide whether to stick around and browse your categories further. The catch here is that you don’t have a lot of time to convince them to stay, hence the need for your homepage to be effective and clear.

Now, creating compelling content for a homepage is not an easy task, which is why I want to help you out by writing it for you! Once I’m done, you’ll be left with a shiny, polished, and great homepage content that will generate more leads and affect your business in a positive way.

What Does This Service Include?

What you need to keep in mind is that you can’t treat your homepage like any other landing page. The reason for this is that your homepage plays a number of roles and doesn’t focus on only one thing. That’s why you need to have content that will attract traffic, educate visitors, and get you conversions.

In order to achieve all of the above, this service will include:

  • A Skype call during which we’ll discuss your ideas for your homepage—I need to get a general idea about your business, what you want your homepage to look like, which elements you wish to incorporate, etc.
  • Detailed keyword research—afterwards, I’ll place the best keywords all throughout the content on the homepage.
  • Relevant content which includes, but isn’t limited to:
    • Headings.
    • Subheadings.
    • Value proposition (a content offer in the form of an ebook, white paper, etc.).
    • Benefits for your users.
    • Features.
    • Other (anything else that you could possibly need and want for your homepage).
  • Calls to action (we can discuss how many you want).
  • Testimonials/social proof (if needed).
  • A meta title and description.
  • Internal linking (if needed).


In case you’re building your homepage from scratch and need graphics, let me know and I’ll create visuals that will perfectly match your brand, content, and homepage. This will be charged additionally and we’ll talk about the price if you opt to go with graphics, as well.

What Do I Need From You?

At this point, you can send me the link to your website and we’ll discuss everything else during our Skype interview.

What Results Can You Expect From This Service?

Seeing that homepages usually get the bulk of the entire site traffic, it’s crucial for them to convert as much of that traffic as possible into leads. Eventually, those leads will turn into customers, and I don’t need to explain to you how well this will affect your business.

What described above is the exact goal of this service: to make your users stick around and become your loyal customers—at one point or another.

Plus, the fact that you’ll have well-written, SEO-optimized content for your homepage can’t hurt either! After all, it’s the homepage that usually ends up on Google’s SERPs, if the content is powerful enough and optimized to the fullest.

If you’re ready to begin, feel free to send me an inquiry!


Does it matter which industry my website belongs to?

It most certainly does not! Over the years, I’ve written content for a variety of industries and websites, which means that I can create copy for just about anything. You don’t need to worry about this at all.

Do you offer revisions?

Of course. In fact, after creating the first draft of your homepage content, I will send it to you for a review, and then correct it in accordance with your wishes!

Do I need to incorporate all the elements mentioned above in my homepage?

No, you don’t. You can use as many elements or as few as you like. We will talk about this more during our Skype call.

How do I know this will help me boost my business?

Just like with any other strategy, there’s no guarantee that this will work. It largely depends on what you’re offering and what your business is about, how big is your audience, etc. However, I will do my best to make that content of yours stellar and to keep those visitors that land on your website right there.

Are you a professional copywriter?

Yes, I am. I have years of experience in SEO and content writing, a Master’s degree in English language and literature, so you can definitely count on your homepage copy being well-written, grammatically correct, and stylistically perfect.

Not sure if this service can help your business grow?

No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!

Make The First Move

Related Services

Review (0 total)

This service/freelancer is currently unavailable.


  • From
  • Languages



  • Bio
    Hi there, my name is Milica and I'm here to make all your content wishes come true! I have a Master's degree in English language and literature, and love to write more than anything. I've got years of experience in content behind me and I can promise you that you'll...