Email Marketing Automation Service

Last modified: November 20, 2017
DESCRIPTION

Why Use Email Marketing Automation ?

Getting someone to sign up for your service is only half of the battle. In order to make them stay, you’ll need a well-crafted and custom-tailored onboarding strategy. That’s why emails play a crucial role in engaging, educating and retaining new customers.

Onboarding emails have proven to be the most effective tool for creating a loyal customer out of a random signup, because they give you the opportunity to show a more “personal” side of your company. They pave the way for good communication and honest feedback which are crucial elements of a long-lasting, buyer-customer relationship.

It’s only natural that a process as critical as this one isn’t really a piece of cake.

Mapping a customer journey and setting up everything right takes time and experience. That’s why this service was designed: you’ll get all the emails you need to communicate your message to customers, plus the whole automation of that process in Intercom.

What Does This Service Include?

Let’s break everything down. With this service you will get:

  • A customer journey map—every step that your customer goes through while interacting with your product/service needs to be identified and charted for better understanding of the main pain points and difficulties users encounter.
  • Customer segmentation—not all users are the same and not all users react to same messages. That’s why they need to be segmented by their behaviour, demographics, economic standard, etc.
  • Emails and content—when everything is prepared and mapped out it is time to design the whole logic, structure and content of the emails that your customers will receive.
  • Implementation—after you approve the content, all that is left to do is set everything up in Intercom and you are good to go.

What Do I Need From You?

In order to do everything right I will need to know a few things:

  • What does your sales process look like?
  • Who is your average customer?
  • What are the goals, mission and vision of your company?

What Results Can You Expect From This Service?

The whole purpose of having an on-boarding email strategy in place is for you to increase user engagement, which will ultimately result in increase of customer lifetime value. Which means your retention rate will be higher and you will make more money per single user.
From a profitability standpoint it’s much cheaper and wiser to invest in on-boarding and retaining existing customers than spend more money on acquisition.

And that’s not the whole story. Onboarding emails will help you build a better relationship with your customers by making them feel like your company cares about them and their problems.

Loyal customers will go on and become your brand ambassadors and they will be much more likely to recommend your product/service to others.

FAQ

Does every product or service need the onboarding email process?
As a matter of fact, it does. It’s probably easier to imagine why a complicated software or a subscription-based service needs an onboarding process in place, but that doesn’t mean that onboarding emails are reserved only for those companies.

Whatever you do or sell, you need to build a relationship with your customers. That’s why this service takes case-by-case approach so you can be sure that everything that makes your business unique will be taken into consideration.

How much time will it take to create the whole process?
This will mostly depend on the complexity of your product, sales funnel and overall customer journey, but let’s say that the average time of execution is around four weeks.

Can I see the emails before you send them out?
Sure! Like I said, you will approve all content before I email it to your customers.

What is Intercom?
Intercom is a great platform that offers “messaging products for sales, marketing and customer service”. It’s personal, fun to use, and a good choice if you want to communicate with your customers.

Not sure if this service can help your business grow?

No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!

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Tammy Lynn

  • From
    Serbia
  • Languages

    English

  • Bio
    Marketer by vocation, passionate about writing. Through my 3+ years experience I strive to become T-shaped marketer with a stronger focus on content marketing. I