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Email Marketing Thunder Strike
Did you know that email marketing is one of the most powerful channels for re-marketing your existing and potential clients? A little while ago, I had a client who had a constant problem with up-selling of his clients. In order to help him out, I meticulously segmented all of his subscribers and hit them with the right message, at the right time. This alone gave my client a 15% higher open rate!
Here’s the thing: people often send mass emails, without any strategy or goal, probably thinking “the more-the merrier”! Well, when it comes to email marketing, this is not true, and if this is your strategy, stop doing whatever it is you’re doing right away.
After a month of testing, I managed to almost double the number of up-sells. This was done by:
1) Setting micro and macro goals
3) Testing sending times for every segment
4) Further segmenting
5) A/B testing of email templates/content
6) Sending relevant content to every segment
(up to 50k subscribers)
*This will be done in accordance with the US Can-Spam Act and the anti-spam laws of your recipient’s country of residence.
How long does this service last?
This is a monthly package, but if you realize that this is the right service for you, we can prolong our cooperation.
Can I see the emails before you send them out?
Sure, just let me know and I will send them to you for approval.
Can I see the results of the health check of my IP and domain?
Of course! If you are willing to see this report, I am more than willing to send it to you.
Is there a chance for me to approve/decline the strategy? What happens if I’m not satisfied with it?
Yes, you can decide whether or not you like it at any time and give me suggestions on how to improve it. My goal is for you to be satisfied with both the service and results, so whatever needs changing, I’ll change it.
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