Monthly Email Newsletter Service

Last modified: November 19, 2017
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Newsletters Are an Integral Part of Online Marketing

Let’s be honest – driving sales and increasing conversions is the ultimate goal of all marketing campaigns. In order to achieve this goal and gain the success you want, you need to make use of the best practices and all marketing tactics at your disposal. Newsletters have proven to be an extremely valuable marketing tool with the power to build customer loyalty and ultimately drive sales, both in the short and long term.

The Importance Of Newsletters

A regular monthly newsletter will keep your audience up-to-date on current events, news, and what’s happening in your company and in the industry. Newsletters also present a cost-effective medium for maintaining regular contact with customers. Sending personalized, crafted email newsletters on a regular basis can ultimately drive sales and that’s what we’re aiming for here.

What Does Monthly Email Newsletter Service Include?

  • Choosing your preferred service provider and dealing with initial account set up. My recommendation is using MailChimp for email marketing. Among other benefits, it has a user-friendly interface and very useful features such as scheduling, reporting, etc. Most importantly, MailChimp is supported by a highly-quality customer service.
  • Adding your email list and database to the service provider. Integrating your email with a service provider and creating groups (if desired) is easy for us and helpful for you.
  • Creating a custom template and a responsive design. We will use your chosen colours and logo. The template will be in correspondence with your website, in order to stay consistent with your branding.
  • Creating a monthly newsletter strategy and content planning. Creating a good strategy gives you the opportunity to develop and grow an online community of people that are relevant to your business. Valuable content sent through newsletters is a gold for your marketing strategy.
  • Creating unique content for each newsletter. Because top-quality content is my priority.
  • Checking grammar, spelling, and readability. Eliminating spelling errors and grammatical mistakes is a must.
  • Adding social sharing buttons. This is the best way for your content to be shared on readers’ social media accounts.
  • Testing before sending. Each newsletter is tested before being sent, in order to avoid common mistakes.
  • Sending monthly newsletters. If you send newsletters too often, you risk having higher complaint rates. Two times per month is the optimal choice for a monthly newsletter.
  • Detailed reporting. Including all relevant information for your email campaign.

Bonus:

  • Adding additional information, events, or special offers to newsletters.
  • Adding new emails to the mailing list on an ongoing basis.
  • Adding one more newsletter per month, if necessary.

What Do I Need From You?

Since I use MailChimp on a daily basis and already have an account, all I need from you at this time is an email address in order to add your business to my MailChimp account and get started with your email marketing campaigns.

Adding a signup form to your website is a must! A well-designed newsletter subscription form can truly help you grow the number of your subscribers, so before I start sending out newsletters, you will need to add a kickin’ signup form to your website (created by me, of course).

What Do You Get With Monthly Email Newsletters?

  • Trackable results – measuring and tracking results.
  • A higher response rate – because newsletters are generally sent to a more receptive audience than with other marketing channels.
  • An increase in traffic to your website – the number of visitors equals the number of opportunities you have to add new customers.
  • Directly reach hundreds of thousands of engaged professionals, through daily, weekly, or monthly newsletters.

FAQ

Do I get to see the design and content of the newsletters before you send them out?
I can send everything to you for a check prior to emailing the newsletters to your contacts list.

How often will you send the newsletters?
Once per month. However, if you have a new product coming up or if you’re organizing an event that you want to promote, we can arrange another newsletter during the period of this service. I wouldn’t send out newsletters more than two times per month, however.

Why is two times per month the optimal choice for a newsletter?
Because any more than that and you risk spamming your contacts and boring them with your emails. Once per month is great, two is the upper limit. After all, you want to inform your contacts of what you’re up to, not make them send your emails to spam.

When will traffic towards my website increase?
There’s no telling when exactly this will happen, but newsletters will definitely drive more traffic towards your website. You just have to be patient. After all, email marketing is one of the most powerful ways of gaining new customers and followers.

What if I’m not satisfied with the newsletter?
Seeing that you get to check everything and that I test everything out before emailing out the newsletters, this shouldn’t happen. If it does, we will discuss what we can do to fix this.

Not sure if this service can help your business grow?

No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!

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Mariyah

  • From
    Serbia
  • Languages

    English

  • Bio
    As a Digital Marketing Specialists, I am responsible for an organization's online marketing strategy. I am in charge of creating marketing campaigns, engaging with the company's audiences on social networks, enhancing user experience, preparing marketing copy, generating qualified leads and monitoring analytics.