Facebook Ads Magic

Last modified: July 26, 2017
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Why Use This Service?

Are you aware of the fact that Facebook Ads are one of the essential channels for promoting your products or services online? The reason why this platform works so well for everyone is quite simple.

Facebook gives you access to the type of data about users that is really hard to obtain otherwise. You may have heard or thought at some point “Facebook Ads don’t work” or “This channel is getting crushed by other marketing channels”, but if that was truly the case, would their revenue rise ten fold and account for 1 in every $10 spent in digital advertising?

With over 1.8 billion MAU (monthly active users worldwide) and over 1.2 billion DAU (daily active users worldwide), can you really afford not to take advantage of this channel? The sole reason behind these amazing numbers is because this channel’s platform allows you to tailor your audience and engage the right users that actually drive your sales!

Now that you’re aware of how important advertising on Facebook is, let’s talk business. I can help you stay on top of your game and perform better than your competition. If you know that 85% of all Facebook Ads are targeted by country instead of specific location and that only 45% of Ads use Interest-based targeting, being better than your competition might seem easy.

However, things are a bit more complex than they may seem, which is why you should consider hiring an expert marketer. The first thing you should know is that I use A/B testing for everything and experiment to see what really works the best for you.

What Does This Service Include?

Here’s a summary of what you get in this great service package:

  • If you have a Facebook page, I’ll define your strategy and campaign first, according to your desired budget. If you don’t have a Facebook page, creating and optimizing will be the first step in this process of mine. After all, we can’t do anything without a FB page.
  • Next, I’ll set up your Facebook Ad account, which is essential for making those awesome Ads.
  • The next step and probably most important one is creating the Facebook Pixel and implementing it on your website. What the Pixel does is track which people arrived to your website via your campaign (Facebook Ads) and which ones are organic visitors.
  • Then I’ll do research on your industry niche, handcraft your own Custom audience and Lookalike audience, while paying attention to demographics, interests and behaviours (using your niche gurus and influencers will also make a difference).
  • I’ll use A/B testing for the launch of your first campaign. That means that I’ll carefully tune the objective of the campaign—whether it’s simply raising awareness about your brand, promoting your local business, creating interactions with your page, driving traffic or looking to boost those conversions.
  • Content is the factor that ties all of this together, which is why I’ll create four new graphics that are stunning and visually appealing, and four engaging copies for every single one of your Ads.
  • Using the image text check (basically the new Grid Overlay Tool), I will make sure all those important image specs are in order.
    I will start off the A/B tests with 4×4 Ad experiments!
  • I’ll create ads in the Power Editor (although I highly suggest the more elaborate tool AdEspresso) and later optimize them.
  • I will also take into account ad placements and figure out which ones work the best for YOU. Facebook Ads also offer Instagram placement, so if that works for you, I will use that, too.
  • At the end of the month, you will get a detailed report on how your campaigns performed, what worked and what didn’t, with PRO tips on optimization. All those CPCs, CTAs, ROIs etc. will be explained in the most simple way!

How to Start?

There are just a couple of things I will need from you:

  • Access to your former campaign data (which includes reports and creatives).
  • Editor Role Facebook Page > Facebook Page Admin Access.
  • Your brand guidelines (in case you don’t have them, it’s not a problem) + all logo versions.
  • A credit card attached to the Business Manager Account.
  • A briefing on your goals.

What Are the Benefits of This Service?

Getting an awesome CTR with these campaigns is only the beginning! Thanks to my research, you will perfect your knowledge about your ideal customers, engage more of them and get those campaign objectives to work their magic. Don’t forget that this presents an excellent opportunity for you to learn and understand the impact that testing has on your ROI. However, if you’re not interested in finding out more about all of this, it’s fine.

After the first month, I’ll have the information need to improve and optimize your strategy, and I’ll spend and come up with new growth hacking techniques tailored just for you. It’s time to conquer the world of Facebook Ads!

FAQ

Why is A/B testing so effective?
Because it gives me (and everyone who wants to use Facebook Ads) a chance to test different types of content, graphics, and campaigns on your target audience, and see which combination works the best for you. That way, I can find out what it takes to find prospective customers for your business and drive most conversions at the lowest price.

Why do you recommend AdEspresso?
Speaking from experience, AdEspresso easily outperforms the Facebook Power Editor with its incredible ad optimization and superb time-saving capabilities in A/B testing.

What type of account do I need?
You must have a Facebook Business Account to purchase this package.

How are tracking and optimization handled?
After I generate the Facebook Pixel, I will place the code on your website or landing pages—if you want, you can do this, too. In that case, I will provide you with instructions on how to place the code on your website. The Facebook Pixel includes conversion tracking and the Pixel optimization is included in the price of this package.

Will I receive the strategy and audience research documents?
All documents are at your disposal, even if you decide to stop using this package after the first month.

Do I get to see/approve the ads before they go live?
Naturally, you can see and approve all text ads or images ads before they go live. All ads will, of course, be in line with your goals and business. Bear in mind that you checking each and every ad will probably slow down the whole process.

Are there some additional or hidden fees?
Extra services are charged separately and using AdEspresso comes with additional fees. Other than that, what you see is what you get.

What is the minimum budget for this service?
The minimum monthly budget for Facebook ads is $200. I do recommend investing at least $300 into the ads per month.

Will I see the results after the first month or will it take longer than that?
PPC is the type of service that requires data and optimization to really get it going, but most of all it requires time. The recommended time frame for actual results and improvement is at least 90 days. For example, you can expect to see new traffic within the first month, but conversions will over time. It’s not uncommon to start a campaign and then get new leads on the very same day!

Not sure if this service can help your business grow?

No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!

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JohnnyM

  • From
    Serbia
  • Languages

    English

    Serbian

  • Bio
    I am Nikola! Political Scientist, Digital Marketer and Social Activist from Belgrade. 2 years of SMM experience provided me with a drive for Analytics and interest in Growth Hacking. As a crew member of an amazing KickAssGrowth team, I can vouch for thinking up new and improved ways to scale...