Writing a Tech Blog Post Series

Last modified: November 27, 2017
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Why Should You Hire a Freelance Writer For Your Tech Blog?

If you need a writer who is able to chew over complex technical material to produce readable and interesting blog content, look no further.

As a copywriter, I used to work closely with engineers and study manufacturer data sheets to develop demanding technical documentation and manuals. Combined with expertise in writing trend pieces, explainer articles and daily blogs, I am well equipped to tackle technical topics, included but not limited to: Internet of Things, Industry 4.0, Blockchain, embedded electronics and more.

Here’s a popular lie: if you can’t explain something, you don’t truly understand it.

In reality, what you’re trying to explain—the thing you have a fingertip feeling for—is difficult to disentangle from background knowledge.

This is why even top-level experts—at their worst—can be incomprehensible. More often, they are not that bad at explaining, but they tend to take a lot of context for granted. They skip inferential steps, and leave a confused audience.

Expert insiders also sometimes fail to put themselves in their audience’s shoes. What’s interesting from the inside is perhaps not the hook that will attract a reader from the outset.

And I don’t care how sophisticated your audience is. You are still competing for attention with all sorts of cheap online distractions, from cat memes to the latest news served in chunky sound bytes.

On top of that, all sorts of cognitive biases are pitted against you when, as an expert, you try writing for a wider audience, like illusion of transparency and self-anchoring.

The net result of these circumstances is that four in five authors will underestimate how much effort it takes to properly explain things. They will miss the mark between concise and drawn out. Your interesting material will fall flat for all except the narrowest of audiences.

This is why it’s better to seek outside editorial help. Just having an outsider’s perspective is beneficial. More so if, like me, the outsider has been in that role many times.

What Does This Service Include?

This service encompasses devising and writing five 1.5k+ word articles on a technical subject matter.

It’s best to focus on broader trend pieces, well-scoped in-depth how-to articles, or high-level subject introductions. Hence the 1500 word per post minimum.

We want to focus on lasting content. This isn’t always easy, especially in a fields with a fast pace of change. But in any case, we can’t compete with content farms that churn out droves of posts with a short shelf life.

To determine the topics, we will first have a sit-down over Skype. You will introduce me to your company, the field of expertise you’re recognized for and the field of expertise you wish to be recognized for.

Share your content ideas if you have them. If not, that’s also fine. I’ll do extensive research on my own. In any case, I’ll return back to you with a content plan.

The plan will contain ideas for 10 blog posts. Each idea will have:

  • Several headline suggestions
  • Theme statement, kernel of an outline
  • Target readership intended for piece
  • List of keywords the post is targeting

A note on keywords: I will use several tools to canvas for potential keywords relevant for each post. The Google Keyword planner will give me initial suggestions. Ahrefs and LongTail Pro will give me detailed volume and difficulty data. And I’ll scan SERPs for most promising suggestions manually. The point of this exercise is to milk our content for all its worth. By being strategic about SEO, we are increasing the chances that your blog posts will be a long term source of traffic, not just when you initially share them. Don’t expect keyword stuffing. SEO is more subtle in the post-Hummingbird era.

After you review my post suggestions you can choose five ideas you want me to execute on, and I’ll begin. I will pay attention to several factors when writing, such as:

  • Aim for a high Flesch Kincaid readability score, between 60-70: this is said to be 8th & 9th grade reading level. It may seem too low for an intelligent audience, but remember that your average reader’s attention is divided. Each incremental increase in complexity leads to readership drop off. Nobody wants to suffer through college-level materials when a dozen more browser tabs are open on the side.
  • Provide credible citations for facts provided: with technical topics, you are more likely to be challenged by your readers. You don’t want to be caught with citing half-truths. I will make sure that key statements are substantiated with credible sources. It’s important to have them, even if we don’t provide all of them in the article itself.
  • Include relevant CTAs within the articles, to direct readers further down your sales funnel: depending on your strategy, the call to actions might be to subscribe to your email list, to download related content from your website, or to visit specific product pages.
  • I will look for chances to mention other online resources and authors where appropriate: this can be leveraged when promoting the article, to outreach to authors and websites who originally published the content we cited.

What Do I Need From You?

  • 1-hour Skype kickoff interview where you introduce me to your business and explain your goals, wishes and ideas.
  • Access to a subject matter expert on your side: If we are writing a highly technical, procedural how-to article, I need to get a detailed brief from a subject matter expert on your side. The point is to leverage our different skill sets for maximum effectiveness.
  • Cooperative attitude: to achieve the best results I’ll expect you to be available for giving feedback on successive drafts. In return I’ll work on the articles until they are highly polished.

What Are The Benefits Of This Service?

  • Position yourself as a subject-matter expert in your niche. Become a go-to source of information for your target audiences and attract more traffic.
  • Improve your SEO ranking for keywords relevant to your niche. Get a lasting, steady source of traffic.
  • Acquire new users/buyers by attracting more people to the top of your sales funnel (through the use of CTAs within the blog posts).

Optional extras:

For an additional fee I will be able to:

  • Develop more ideas for you to choose from
  • Write more than 5 articles
  • Accelerate the time-frame
  • Devise a strategy for promoting the article so it gets more backlinks
  • Help you with the promotional efforts

FAQ

Are you an engineer?
No. I come from a linguistic background. But more often than not, this is an advantage, not a setback. I am able to disentangle the various threads of knowledge that tend to be seamlessly integrated in a subject matter expert’s mind (this makes an expert operationally effective, but less good at explaining).

What are some specific technical subjects you can cover?
As mentioned above, I collaborated extensively with engineers in the past to create different types of writing. In my previous work I collaborated with software developers, embedded electronics engineers, mechanical engineers and robotics experts, production engineers, industrial designers, Blockchain developers and more. I’m not constraining myself to these. I’m used to getting onboarded in new subjects and studying technical data sheets and documentation when gathering material.

The subject matter I am dealing with is particularly complex. How do I know you can deliver?
I’m confident, but I am not a know-it-all. We need to have that initial Skype interview to see if we are a fit for each other.

Not sure if this service can help your business grow?

No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!

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Sergio

  • From
    Serbia
  • Languages

    English

    Serbian

  • Bio
    Copywriter with background in PR. Ran digital marketing campaigns that launched award-winning products (through crowd-funding) as well as increased sales of established product lines. Experienced in leading small teams. Proficient in technical writing and daily blogging.