Google AdWords Campaign optimisation and improved bid strategies

Last modified: May 3, 2018
DESCRIPTION
  • Keyword Analysis: Discovering and targeting specific keywords and search queries which are relevant to your company. The idea is to bring people to your website by using the words that they would search for on popular search engines such as Google.

  • Channel Strategy: Google AdWords, Bing Ads, affiliate networks and Paid social media campaigns are some of the channels where we offer assistance when it comes to paid PPC marketing. 

  • Monitoring: We monitor each search term closely to learn which keywords are performing and which ones are not. We then drill down into each keyword to make sure that they’re bringing in not only traffic but qualified, ready to buy customers.

  • Competitive Analysis: We monitor targets and strategies which are used by your competitors so you don’t have to. This means that we can make decisions on whether to directly bid on the same queries or find gaps where your competitors are missing out on.

  • Negative Match: Optimising your ad spend by filtering out users who match a category which makes them unlikely to convert. This ensures a completely clean and well-oiled PPC account which focused on bringing you the right customers without spending all of your budgets.

  • A/B testing: Split testing is an effective method when optimising a PPC account to ensure that you’re always getting the best ROI. Text, graphics and other variables can be interchanged to find the most effective method.

WHY SHOULD YOU HIRE ME?

While some may think that advertising on paid networks is an added cost which won’t necessarily bring return on investment, PPC will pay for itself by increasing traffic, leads and conversions on your website.

If you’re:

  • New to online marketing

  • Lacking an in-house advertising team

  • A small firm without the staff to effectively oversee PPC

  • Unable to afford the expensive database and software system needed for optimal PPC management.

 

I am a dedicated PPC manager and I have significant expertise in this area as well as industry contacts and established connections to existing advertising platforms. We can enable disadvantaged online businesses to compete at near-parity with larger operations. I am Google Adwords and Analytics certified and have over 10 years experience working in multiple different companies and selling multiple different products using dedicated PPC campaigns and accounts – all with proven success.

  • Keyword Analysis: Discovering and targeting specific keywords and search queries which are relevant to your company. The idea is to bring people to your website by using the words that they would search for on popular search engines such as Google.

  • Channel Strategy: Google AdWords, Bing Ads, affiliate networks and Paid social media campaigns are some of the channels where we offer assistance when it comes to paid PPC marketing. 

  • Monitoring: We monitor each search term closely to learn which keywords are performing and which ones are not. We then drill down into each keyword to make sure that they’re bringing in not only traffic but qualified, ready to buy customers.

  • Competitive Analysis: We monitor targets and strategies which are used by your competitors so you don’t have to. This means that we can make decisions on whether to directly bid on the same queries or find gaps where your competitors are missing out on.

  • Negative Match: Optimising your ad spend by filtering out users who match a category which makes them unlikely to convert. This ensures a completely clean and well-oiled PPC account which focused on bringing you the right customers without spending all of your budgets.

  • A/B testing: Split testing is an effective method when optimising a PPC account to ensure that you’re always getting the best ROI. Text, graphics and other variables can be interchanged to find the most effective method.

  • Access to your Google AdWords account
  • Access to your Google Analytics account
  • Profitable, optimised Search campaigns, specifically focused on finding the right customer at the right time
  • Improved click through rates and better cost per click
  • Leads generated at a reasonable price
  • Remarketing campaigns designed to bring customers who didn’t buy back to you
  • Remarketing campaigns targeting customers who visited competitors websites
  • Conversion tracking so that you always know exactly how many customers you get from each of our campaigns.

I’m more than willing to answer any questions that you have regarding my services or regarding Google AdWords. Feel free to get in touch and we can discuss any proposal.

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