Google Display Ads Hack

Last modified: November 29, 2017
DESCRIPTION

Why Should You Use Google Display Ads?

70% of marketers have lost their fate in Google Display ads, mostly because quality leads do not seem to click on them. However, Google Display ads still one of the cheapest ways to get traffic and if you do manage to drive more traffic with them, you’ll be on top of the world!

Google Display ads is an advertising platform based on banners that can be appear in different places through Google’s network of websites. The two most commonly used networks are Adsense placements and YouTube ads. We are talking about using Adsense placements to manipulate the audience into seeing the ad in question on those placements.

Google Display ads have a very low click-through rate (CTR). According to Smart Insights, out of all ads analyzed, the click-through rate on Google Display ads is 0.05%. This is not nearly as good as the CTR on Facebook and Google Adwords.

Luckily, I am here to help you beat this metric and achieve a much higher CTR with your Display ads.

How?

  • Customer persona research will define where we can find your audience and it will provide us with the basic demographic info about your users.
  • I will research and create a list of potential placements (websites) where we can start using our Google Display Hack ads.
  • I will define the advertising budget for the first 7 days and expected income (cost per lead, cost per click, cost per acquisition, etc.)
  • I will create 10 banners that will look like they are a part of the website where the placements are. You will get 10 banners and three text suggestions for each banner. You get 30 different ads in total.
  • Using Photoshop, I will create 10 banners with exact dimensions of the Adsense placement we want to use.
  • I will create and start first 10 campaigns with the banners we agreed we should use.
  • I will track and optimize campaigns on a daily basis.
  • I will create a detailed report that will give you an insight into how well campaigns performed and whether or not you should continue and scale this Growth Channel.

What Does This Service Include?

  • Research of customer persona.
  • Research of placements where your customer persona is.
  • Suggestion for your advertising budget.
  • Design and creation of 10 banners for 10 different placements that will look like they are a part of that website.
  • Creation of Google Display campaigns.
  • Running campaigns for seven days.
  • Optimization of campaigns for seven days.
  • Report on results after seven days.

How To Start?

  • Info about your product/service/shop.
  • Info about your customer persona.
  • Access to your Google Adwords account.
  • Access to your Google Analytics account.
  • Brand guidelines.
  • Logo files.

Have a Question or Two?

Please do not hesitate to contact me.

Not sure if this service can help your business grow?

No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!

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biba

  • From
    Serbia
  • Languages

    English

  • Bio
    Focused on Growth, addicted to metrics, ability to execute, working in small iterations all the time, working on what really matters! Specialties: Growth Hacking Growth Strategies Growth Techniques Sales Strategies Business Development Business Consultant Business Strategy Specialist Business Growth Specialist Consumer Psychology Human Resources Agile management A/B testing Analytics Optimizing...