Kick-Ass E-Mail Copywriting

Last modified: April 26, 2018

E-mail marketing is one of the best ways to reach your audience on a personal level. Instead of writing e-mails that bore your customers, clients, and leads, why not create something exciting and fun instead? I can help create campaigns and craft copy that absolutely begs for engagement.

I’ve written boring e-mail copy before and I’ll be honest: I’m not into it. If you’d like straight-laced e-mails, I’m probably not the best candidate.

But if you’d like to get creative, fun, and—dare I say it—a little weird, let’s talk. 

Here’s what you can expect, per e-mail:

  • Consultation/conversation about your e-mail
  • 0-100 words of copy written directly for said e-mail (additional lengths can be negotiated)
  • Unlimited revisions ’til we get the message perfect
  • Set up in your ESP (email service platform)
  • E-mail testing to ensure everything looks fab
  • Subject line suggestions

In addition, I can go full-service and also set up any segments, workflows, etc. needed for your campaigns (at an additional cost).

Here’s what I’ll need from you:

  • Your primary goal for this e-mail
  • Company details, obvs (website, social accounts, etc. so I can get a feel for your voice)
  • ESP logins, if you want me to plug the copy in to your e-mail
  • An open mind and a sense of humor, preferably!

Here’s how you’ll benefit from my copywriting services:

  • Your e-mails will stand out
  • Your copy will not be boring
  • You’ll catch the attention of your clients, customers, and leads with your one-of-a-kind marketing e-mails
  • You will be the envy of all your competitors. They will gnash their teeth at your greatness
  • All your dreams will come true! 

Okay, that last one might be a stretch. But I’ll do my best! 

So here’s the thing: If you’re coming to me with a strong e-mail program in place, my copy will help. If your e-mail program isn’t so great, that’s okay. I can help make it better. But if you just flat-out don’t abide by best practices (solid opt-in practices, list hygiene, etc.), my copy isn’t going to make a bit of difference. You’ve gotta have a solid program in place to be successful. 

If you don’t, let’s talk—I can help you with that, too.

My crystal ball isn’t working at the moment, but here are some questions I can anticipate you asking:

Why would it take you 2 days to write e-mail copy?

1: This is a side hustle, so I have many things to juggle.
2: I don’t want to just throw something together—I want to make sure I get it right. 
3: It’s a fair turnaround time for both parties.

What if the e-mail you write copy for doesn’t perform well?

We’ll re-evaluate and try again. Sometimes it takes trial and error, A/B testing and whatnot. (I can help you with that.) Also, like I mentioned before, if you don’t have a solid foundation on which to build, my copy’s not going to make much of a difference. 

Natalie, why is my car making that rattling sound?

Dude, I have no idea. You need a mechanic. Maybe your rotors? Is that a thing? I do words, not cars.

I mean, it’s probs. your rotors though.


Not sure if this service can help your business grow?

No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!

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