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A Local SEO Bundle
If you own a small business operating in a specific location, you know how challenging it can be to reach your customers. If they don’t walk by your place of business, they will probably not even know you exist. This is the reason all businesses turn to online advertising, whether in the form of a website, paid ads, social media, or some kind of online business listing.
If you do have a website for your local business, you have to be sure it is listed in the local search results, which means that you have to optimize it properly for search engines.
Local SEO is a lot different than the non geo-specific SEO campaign, due to the fact that you need to target a local audience and because local search results are rapidly changing. Competition and trends are just some of the reasons for these quick changes.
While local SEO can be a challenge, its importance for local businesses, especially newly opened ones, cannot be emphasized enough. If you want your local business to be seen by the right people, one of the first steps you have to take is optimize your online presentation properly.
1. An SEO audit of your website
I first have to check your website and see what needs to be done/can be done in order to suggest improvements.
2. Keyword research
In order to know what your local audience is searching for, I will conduct keyword research for your niche and your location.
3. On-page SEO
Well, there’s no SEO without on-page SEO. This is the crucial part of the process, because if your website is not optimized, nothing else will give you satisfying results.
Based on the keyword research, I will give you suggestions on how to improve your on-page SEO concerning the following:
4. Suggestions on how to further improve your website
If I come across any other issues on your websites that could be fixed or improved, I will make a list of suggestions for you. These could include the implementation of schema markups, sitemap creation, website structure, mobile responsiveness, etc. Whatever I notice during the audit and research phase, I will inform you about it.
5. Google My Business
Listing on Google My Business, Google Maps, and Google+ will significantly increase the visibility of your business in search results. Reviews your customers can leave will also increase your chances of reaching a good position in search results. This Google service is free and essential if you want people to notice your local business.
This is why I have included helping you get your business listed on Google as a part of my service. I will help you claim your listing, add it to maps, verify it, add all the information properly, and set everything up.
6. Backlink research and outreach opportunities
Off page SEO is as important as on-page SEO, and it’s done by finding the best opportunities for link building.
In order to find the most relevant websites and directories for you to start with link building, I will first check your competition and their backlinks. If you know who your competitors are, you will tell me at the beginning of our cooperation. If not, I will pinpoint 3 of your major competitors for this research. Next, I will separate all the best opportunities for you and present everything in a report that you can later use for link building yourself or hire someone to do it for you.
Local SEO will lead to increased website traffic and connect you with the right local audience that is more likely to become your customer base. Through selected keywords and geographic targeting, your position in the search results will improve and with it your chances of growing your business.
The report for the best link building opportunities will help you with off page SEO, because you will know exactly where to promote your website and your business, which will in turn improve your overall position.
I will, of course, need your website’s URL together will all the relevant information about both your business and the location you operate in.
Next, I will temporarily need access to your company’s Gmail address. If you don’t have one, I will make it for you. This is needed in order for me to set up your Google listing or claim it for you. Once I do, you will receive a code from Google (usually sent by mail). You can either send me the code to verify your listing, or you can do it yourself, if you like.
I will provide you with suggestions and instructions for on-page SEO and website improvements, but you will have to implement them yourself. The same goes for off page SEO and link building.
Could you implement the changes on my website?
If your website is made in WordPress, then yes, I can. However, since it’s not a part of this service, we would have to work something out.
Which locations can you work with?
Since local SEO requires the use of the language spoken in that location, I can only work with English and Serbian speaking areas.
Will I have access to my Google listing account?
Of course! You can access Google My Business with Gmail. I only need access to it to set everything up. Afterwards, you can change the password for your existing Gmail account. If I make the account for you, I will send you the login information and again, you can change the password once I’m done.
How long will it take you to set everything up?
It all depends on how long it will take Google to send you the code for the location verification. It can take several weeks in some cases. Other parts of this service will be done in the meanwhile.
Can you guarantee I will get to the first place in Google’s search results?
Unfortunately, no, I can’t guarantee you that. This depends on your competition and a number of other factors we can’t do anything about. If you continue doing proper on-page SEO for all the pages you have (and those you might add later on) and start doing link building and other forms of online promotion, your position in search results will grow in time and perhaps even climb up to the first place. However, I won’t make any promises to you that I’m not 100% sure I will keep.
Not sure if this service can help your business grow?
No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!
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