Making sense of Analytics

Last modified: November 2, 2017
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Why Use This Service?

Have you ever felt completely overwhelmed by looking at your Google Analytics/Facebook Insights/Twitter Analytics and so on? Do you hate numbers but at the same time you know they are important and valuable to create a data-driven strategy for your online business? Do you have loads of questions about your users and you have no idea how and where to find the answers?

That’s why I am here 😉

I can guide you through all the doubts you have, help you make sense of the numbers and find out the information you need to improve your strategy. If you have an online presence, here are just some examples of questions you should probably ask yourself:

  • Who are the users of my website? Who are my Facebook fans?
  • How are my customers finding me?
  • Which are the most popular pages on my website? Why is that?
  • How are the users navigating my website?
  • Is there something I should change to make their experience better?
  • Where should I focus my promotion efforts?
  • What is working and what is not working?
  • What do my social media followers love? What’s the best way to engage them?

A good and expert look at your data can help you find answers to these questions and many, many more.

How is this going to work?

  1. First of all, we will establish together what your main questions about your online presence are, during a Skype (or Zoom) consultation call.
  2. At this point, I would ask you to give me access to the Analytics Data of your main online platforms (max 4, if you have more we can agree upon increasing the rate, or I can suggest you which ones would be best to analyze in your situation). I have experience with nearly every social media site, Mailchimp or similar email marketing services, Google Analytics, WordPress, Shopify, Etsy and Amazon Seller Central. And I am willing to check out more platforms!
  3. After ten days, I provide you with a complete, clear, transparent report, answering all the questions we agreed upon in our first meeting, as well showing you any other insight that I have found and might be interesting for you to figure out your strategy and next steps.
  4. I happily answer all the questions you have about the data and about my conclusions.

What do I need from you?

In order to analyze your Analytics data, I would need you to grant me some permissions to access the statistics of the online platforms I am going to analyze. For most of them, you have the possibility to give me some level of admin rights without having to share your passwords with me. I would also need a few background information about your company, what your goals are (both in the long and in the short term), what your main concerns are and what you would like to discover through data.

What results can I promise you?

You’ll have the clear, data-backed answers to many of your questions related to your online presence: this will help you improve your current digital marketing strategy and gain insights into many aspects of your customers’ acquisition process.

FAQ

What if I don’t have any specific question but I just would like to understand the data better?
Don’t worry, sometimes data give you answers you are not expecting. With just a few info about your strategy and your goals, I can provide you with much useful information that will for sure shade some light on how your customers find you and how they interact with you online.

What happens afterward?
When I provide you with the report and my findings, you can pass it on to the person who is responsible for your marketing strategy or, if you are doing it all by yourself, you can start implementing my suggestions right away. If you need further help with the implementation or other marketing services I would be glad to discuss it and find a way we could work together to reach your goals.

What if I would like to receive periodic reports to see the results of my future marketing efforts?
Sure! We can discuss even a discounted rate in case you decide to purchase a plan with several reports. You decide when to receive them and which metrics you need to track over time.

skill

Not sure if this service can help your business grow?

No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!

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robertabstella

  • From
    Italy
  • Languages

    English

    German

    Italian

  • Bio
    Are you looking for a marketing consultant to guide you in the labyrinth of infinite opportunities to promote and market your business? I would love to work with you and share your passions and mission with the world through a strategic, honest, data-driven, and realistic approach to marketing.