Press List Research / Media List Creation

Last modified: December 27, 2017

Why Use This Service?

Sometimes you want one part of a PR campaign, without needing the full spectrum of 1) media list curation 2) press release writing and 3) media outreach.

While I offer the full PR Campaign option, I also offer a la carte PR services such as media list research & creation. If you’re not quite ready to send out a full press release but want to begin carefully curating your ‘target’ media outlets, this is the option for you.   Once you let me know a little about your project and future announcement, or your industry in general, I’ll carefully research and pull together a targeted list of reporters and editors.

Turnaround time is generally one week, but let’s chat in advance to talk scheduling.

You’ll be able to use this list again and again, either with me leading your PR efforts, or you can pass it along to another publicist, or handle PR internally!

Included with this service:

  • Kick-off discussion (via phone, email, gchat, slack — whatever is easiest for you!) to best determine your needs
  • Custom research to find the most appropriate media contacts for your unique list
  • Final list creation / curation — your list will include details such as:
    • Outlet Name
    • Contact Name
    • Contact Title
    • Email Address
    • Phone Number
    • Links to Relevant Past Articles
    • Customized Notes / Suggestions for Each Contact
    • Approximately 30-50 contacts at traditional press publications, websites, blogs, etc., depending on your sector / needs. (Extremely niche industries or topics will be on the lower end, more general topics or sectors will naturally yield more contacts.)

What I’ll need from you to get started:

  • Details about your company or project
  • General ideas about when you’ll be needing the media list / plans for timing on future announcements
  • A few ideas of your “dream publications” to be featured in to give me a good idea of what you’re looking for
  • Links to any past coverage you’ve received

You’ll receive a clear, easy-to-read, and very informative list of extremely targeted media contacts that you can use again and again for your own public relations efforts. If you’d like additional help in drafting a press release and reaching out to these contacts, I can help you with that also


How Long Will The Process Take?
Turnaround time is approximately 1 week from our initial kick-off call (or kick-off chat / email / etc.).

Can I request more than 50 contacts on my press list?
Yes, we can discuss adding additional contacts and what pricing on that might look like. This will also depend on your industry or project type.

Can you help me write a press release? What about help with media outreach?
Yes, I can help with both. Let’s discuss your full needs and I can provide you with a proposal for all the services desired.


Not sure if this service can help your business grow?

No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!

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  • Bio
    I am a marketing and communications professional with a diverse range of skills honed over nine years of experience in a variety of marketing roles -- ranging from overall all marketing strategy and planning to public relations, graphic design (including print design and deep familiarity with Adobe Creative Suite /...