Professional HotJar Setup

Last modified: November 29, 2017

What is Hotjar and why should you be using it?

Nowadays almost every business has a website. Having a website for your business can be incredibly useful, but have you checked whether it is actually doing its job? Who is visiting your site? What pages do your visitors like the most? What time of day do they visit? If you still don’t know these things, you can’t understand your visitors completely.

Hotjar is an analytics, feedback and behaviour mapping tool that can record the on-screen activities of your website visitors and combine them into heatmaps, helping you understand exactly what your visitors are doing and looking for. If you want to truly understand your customers, then this is the tool for you, as it allows you to find out who they are and what the reasons behind their clicks are. It is also compatible with all  popular and custom platforms, so you don’t have to worry if it will work on your website.

You will get an all in one tool with:

  • Heatmaps – a visual representation of visitors’ clicks that include mouse movement, click tracking, scroll reach, and more.
  • Powerful Surveys – allows you to ask your site’s visitors questions. This will help you understand customers’ needs, expectations and objections.
  • Feedback User Polls – get real user opinions and find out what they really think of your business or website.
  • Visitor Recruiting – recruiting your own visitors for user testing by creating a widget.
  • Online Form Reporting – ideal for tracking metrics such as sessions, conversion rates, interactions etc.
  • Visitor Recordings – shows real-time recordings of how users interact with your site and enables analysts to identify any usability issues.
  • Funnels – great way to identify barriers between your low conversion rate and visitors on your website.

You can see Hotjar comes with a ton of features that help you find the loop in your website. So why not use it to your advantage?

What Are The Benefits Of This Service?

In today’s modern online world, having an incredible product is often not enough. Having a website has become a must. However most of website visitors will leave your site immediately after landing on the homepage. I am here to identify issues and real weaknesses on your website, as well as to identify trends in visitors behavior to plan out new site developments. The biggest benefits of using this service are:

  • Receiving monthly analysis of user behaviour from me.
  • Finding out whether your Call-To-Actions are attracting users attention and identifying whether you are getting the response you want.
  • Identifying and resolving UX problems.
  • Generating meaningful A/B test ideas.
  • Getting unlimited amount of recordings of your visitors for unlimited number of pages.

And many more. On top of that you will get Me – an experienced Hotjar analysts to help you use this tool to its maximum potential.

What Does This Service Include?

  • Creating Hotjar account
  • Setting up Hotjar tracking code on your website
  • Creating heatmap tests
  • Creating online polls and surveys
  • Visitor Behavior Analysis
  • Monthly Analysis

What Do I Need From You?

If you choose this service I am going to need:

  • An email to create you account
  • Details about your business and your business goals
  • Your collaboration to insert Hotjar Tracking Code into your website

If you need help or have any questions feel free to contact me.


Is the tool itself free?
If you are using the basic package, this tool is completely free. Depending on your traffic volume you can upgrade to the plus or business package. Hotjar works using a data on-demand approach so reports or snapshots are generated when you request them, and for the pages you need them. It is important to mention that Hotjar doesn’t charge based on collected data like many similar tools.

Who are typical users of Hotjar?
Hotjar is suitable for any type of business and it is mainly used by small and medium companies, larger enterprises, non profit organizations and even freelancers.

Why not use Google Analytics?
Hotjar is not an alternative to Google Analytics. This is not just an analytics, but also a feedback tool that allows you to hear your users opinion about your product. Google Analytics has more metrics to show you about your pages or users, but it doesn’t go into deeper analysis about your website visitors. If you want to truly understand what your users want, then my Hotjar analysis service is the right choice for you.


Not sure if this service can help your business grow?

No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!

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  • Bio
    Hi, My name is Maria (but everyone call me Marry). I am young student of IT, passionate in digital marketing. I am here to help you about PPC and achieve dramatic growth for your business :)