Referral Program Setup - Catch New Customers

Last modified: November 1, 2017
DESCRIPTION

Why Use This Service?

Nobody trusts you. Anything you say about your product or service is taken with a grain of salt. But everybody trusts a friend. This is why referral programs are such a potent way to get new customers.

It’s a system that can lead to explosive growth if it clicks. The most famous cases are Dropbox and PayPal. The first one got 4 million users in 15 months through referrals. Paypal got 100.000 users in a month.

Those two may be wild outlier successes. But in any case, a referral program can magnify everything else you do. You set it up and leave it. And each customer that comes your way is incentivised to bring new customers. The worst case is that nothing happens. Unlike many marketing channels, it costs next to nothing to maintain. Best case, it will create a compound effect—your business will grow by itself.

What Does This Service Include?

The most important task is to define the mechanics of the program. To answer questions such as:

  • What are the rewards?
  • How do customers refer to their friends?
  • How do we measure and track referrals?

The second important tasks is to create the content. The copy and visuals need to explain the offer in a clear and compelling way.

I will take care of all of that. This service includes:

  • Setting up the mechanics of the referral program using the ReferralCandy tool.
  • Writing clear and compelling, SEO-friendly copy for the referral program landing page.
  • Designing the layout for the referral program landing page, consistent with your company’s branding.
  • Integrating ReferralCandy within the landing page.
  • Reporting on program’s performance for a month-long period

What Do I Need From You?

  • 1-hour Skype consultation session where I will ask you questions in order to better understand your products and customers (necessary for creating effective rewards).
  • Access to your ReferralCandy account (subscriptions start at $25/mo).
  • Brand book (if available, to create landing page content in line with your brand).

What Are The Benefits Of This Service?

  • Reach audiences outside your customer base (referrals create a network effect that vastly increases the reach of your brand).
  • Acquire loyal customers (studies show that customers obtained through referral programs tend to have a higher CLV than customers acquired through other channels).
  • Lowers your CAC (if on average each customer brings in one new customer through a referral, then effectively every time you convert a lead through another marketing channel, you actually converted two leads).

Optional Extras

For an additional fee I will be able to:

  • Track and optimize the performance of the program for a 1-month period.
  • Create additional content to promote the program (newsletter, blog posts, social media announcements and so on).

FAQ

Why do you need ReferralCandy to set up the service?

While it’s possible to develop a completely custom referral platform from scratch, we find that in the majority of cases it’s an ineffective approach that wastes time. ReferralCandy is a reliable referral program platform that let us implement the program quickly. This allows us to focus on the content and reward system, the two most important parameters.

Is the price of the ReferralCandy account included in the service?

No. We charge for conceiving and implementing your referral program. ReferralCandy is a software as a service which provides the infrastructure. It requires a separate account tied to your company and website. This way the ReferralCandy account you pay for remains yours for future use. We only need access to it while executing our service.

Is it possible to use an alternative service instead of ReferralCandy?

We would strongly recommend ReferralCandy but we are open to alternatives if you have specific reasons. This can be discussed.

Not sure if this service can help your business grow?

No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!

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Sergio

  • From
    Serbia
  • Languages

    English

    Serbian

  • Bio
    Copywriter with background in PR. Ran digital marketing campaigns that launched award-winning products (through crowd-funding) as well as increased sales of established product lines. Experienced in leading small teams. Proficient in technical writing and daily blogging.