SEO Keyword Research Service

Last modified: November 29, 2017
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Why Do You Need Keyword Research?

Keyword research is the base of any online activity or campaign. By doing thorough research you will not only learn what is trendy in your niche, but also understand how to find your next customer. If properly done, keyword research can provide you with answers to all of your SEO and PPC questions.

Back in the day, when not too many people were a part of this keyword race, focusing on short tail keywords, e.g. marketing or website, made all the sense in the world. Because of the lack of competition, it was a lot easier to get on Google’s first page and even reach the top of the search results page.

Soon enough, however, more participants started joining the race, and ranking number one on Google for a keyword of your choice became all but impossible. Research trends changed and people started using medium-length keywords instead of short ones, and then long-tail keywords.

Because of this, knowing which keyword to target is not just important, but crucial for anyone who wishes to stay within their planned budget. Remember: behind every great keyword decision lies a thorough keyword research.

What Do We Want to Achieve with This Service?

My goal is very simple—I want to help YOU find the best possible keywords for your business. I will do thorough research on all three groups of keywords in order to find those keywords that suit your business the most.

Only by combining all three groups will your business be able to become the leader in your industry. After I’m done with research, you’ll just have to use those keywords to optimize your website and any future campaigns.

What Does the Service Include?

Although it may seem like an easy job, research itself is a very complex process.

Short-tail keyword research
Here’s what we all know: short-tail keywords usually present the core of anyone’s business. Of course, they change depending on your line of work, so for example, if you sell houses, you will probably target retail keywords. While you might be familiar with these keywords, I need to learn more about them and I will do this by finding out various details about your business.

Afterwards, Google Keyword Planner and Ahrefs will help me determine how popular and hard-to-get those keywords are, which will provide me with enough information about related medium-tail and long-tail keywords.

Medium-tail keyword research
Targeting short-tail keywords is impossible if your budget is limited. Why? Because niche keywords that everybody wants to rank for come at a price. However, the good news is that people are searching for short-tail keywords less and less.

Since short-tail keywords are too general, people have started adding more words to them in order to narrow their results. What I will do is make sure to find all those words they use in their search to find your company or even your competitors. To do this, I will rely on the two tools (and many more) mentioned above.

Long-tail keyword research
One thing you should keep in mind is this: more and more people are using search engines to find exactly what they need (e.g. black hat with a blue feather). Knowing just what they need tell us the most important thing about them—they are (almost) ready to make a purchase. In other words, this is your potential client looking just for you!

With the help from Google and Ahrefs, I will get enough information about long-tail keywords in your niche to ensure you are there when your customers start looking for products/services you offer.

Semantic keyword research
On top of all of this, there is one more thing I will do to help you get not only exact match, keywords but similar ones, too! By doing a semantic keyword research, I will provide you with enough variations for your future campaigns.

A keyword map
After all of this, I will have a great base to create a keyword strategy for your website. With a keyword map, you will get a detailed keyword structure for each page you have. The map includes comparing current keywords your page is optimized for and, based on keyword research, making a keyword plan for that page. The best thing about this is that, by knowing which keyword is the best for a specific page, you will know which pages and keywords to use in SEM to get better quality score and lower CPC. Isn’t that what we all aim for?

Before we seal the deal, I will need a few things from you:

  • A clear explanation of your business goals and the niche you are targeting.
  • A detailed explanation of your target audience and their habits.
  • Important keywords you already targeted.
  • Important niche keywords you want to avoid.

What Results Can You Expect from Such a Service?

With your keyword research done, you’ll be ready to boost any of your marketing activities. When you adapt your SEM campaigns to focus on keywords that really matter, I promise that you’ll end up with lower CPC and overall costs of your campaigns. If you use this research for SEO, too, you will get a great base for content that search engine love!

FAQ

I don’t know what my niche keywords are.

No problem! Just tell me more about your business and products/service you offer, and I will make sure to get enough information for the initial research.

If I choose your service, how many keywords will I get?

This depends mainly on the popularity of your niche. Usually, B2C businesses have more keyword variations than B2B. Of course, no matter how many you get, the quality is what really matters. It’s better to have five keywords that will bring you 100 new customers, than to have 100 keywords that’ll bring you five customers only.

How long will it take for you to do research?
It depends of the complexity of your niche. It should take no longer than a week, but keep in mind that finding medium and long-tail keywords based on short-tail keywords cannot be done in a day.

I don’t understand how I can use these keywords for my content marketing.
Long-tail keywords are often great examples of titles which you can use for your blog articles. By writing an article with short and medium-tail keywords on your mind, you will get a piece of content both search engines and your visitors will love!

What else can I get with keyword research?
Looking for more services related to this one? Then be sure to look at our additional services! With keyword research, we can optimize your website’s homepage, create a content marketing strategy and even get an extra niche keyword research!

If you have any further questions, do not hesitate to contact us!

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Tikky

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    Serbia
  • Languages

    English

    Serbian

  • Bio
    Hi, Tijana here, a proud member of WeGrowth community. With over three years of experience in Online Marketing, my passion goes for Content and PPC channels. In other words, I love to write and I love to make a buzz about it. I am here to ensure you will get...