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Setting Up Facebook Pixel
Social Media Marketing
You have a fantastic product or service, you created an amazing website with tempting CTAs, your content is optimized for search engines and everything’s set and ready to go out in the world. However, this is when the hardest part comes along—product/service promotion. You weigh your options carefully decide that you’ll need help from an expert if you want to use advanced marketing strategies.
I assume that your first choice would be Facebook advertising, (there’s no need to mention its importance in today’s digital marketing), but you probably know that it’s almost impossible to run a successful Facebook campaign without using the Facebook Pixel. Now, to the majority of people, Pixels seem very confusing, especially if they don’t work in the field of digital marketing. That’s why I’ll explain the essence of the Facebook Pixel in short.
What Is The Facebook Conversion Pixel And Why Do I Need It In My Campaign?
The Facebook conversion Pixel or Facebook tracking Pixel is a code that is installed on your website and used to measure the effectiveness of your ads. The Pixel basically drops a cookie on your website and uses it to track visitors. Later, you can target the audience that visited your website and was introduced to your product/service. This is the most effective way of targeting on Facebook, and online advertising, as well. This is also called retargeting campaigns.
P.S. Google AdWords uses tracking codes, as well, and it’s under Google’s control, which emphasizes its importance.
This might be the easiest answer for me. We found out that the Facebook Pixel is used to create higher converting Facebook ad campaigns. With that in mind, who wouldn’t want better results for their campaigns?
How Will I Help You With The Facebook Pixel?
Here are some important facts you should know about how this service and how I’ll use it to target your audience more precisely
1. I will connect the Google Analytics account with your website in order to have a better insight into the visitors flow on the site.
2. I will create custom audiences
Custom audiences are there to help us determine who we want to target, depending on our goals. With the Facebook Pixel, you can track what your visitors are doing on your website (during different stages of their visit) and find out exactly which message to send to each visitor. So, for example, the visitor who ended up on your blog, stayed there for some time, will get an ad with the message “Thank you for reading our blog”, whereas someone who visited a certain landing page will get a different message.
Depending on your wish, I can target the following people using the Facebook Pixel:
I have to point out that this does not apply to individual visitors, but to a group of visitors on your website based on shared behaviour.
3. I will create a custom conversion
A Custom Conversion helps Facebook determine whether a user who visited your website, ended up converting. It usually refers to a completion page and naming the conversion (eg. Thank you pages, etc). Custom Conversions are independent of Facebook ads.
In short, this service will include:
Do I need to hire a developer to help with installing the Pixel?
No. I’ll cover the entire process—creating, implementing and tracking the Pixel process.
Do I need to have a business manager to have a Facebook Pixel?
Yes, you’ll need to have Facebook’s business manager for your Facebook page.
Can I have more than one Facebook Pixel?
Your ad account is limited to a single pixel. On the other hand, you can track multiple websites using a single pixel. Although, this may cause some problems with reporting later.
Not sure if this service can help your business grow?
No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!
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