Setup Google Analytics The Right Way

Last modified: November 29, 2017
DESCRIPTION

Why Use This Service?

The secret to success with online projects is to know your users and their behaviour.
Here’s the deal: if you want to achieve growth, which means increasing one or more metrics, you need to know those metrics first. That’s why you need to track every important metric. Once you understand where the problems are in the funnel, you’ll be able to get ideas and fix them.

What Does This Service Include?

If you decide to invest in this service, I will:

  • Take charge of your Google Tag Manager and Google Analytics for one month.
  • Consult you about tracking.
  • Help you understand funnel.
  • Define what we are going to track.
  • Work on event integration.
  • Make sure that everything is working well.
  • Create a custom Google Spreadsheet Dashboard where you can enter metrics and measure growth.

Note: This service doesn’t include me coding and implementing the tracking code on my own. Instead, I will work closely with your developers, create all tracking codes for them and validate anything they implement. If you want me to directly implement everything in your code, please order the extra service: Integration Developer.

The basic service includes:

  • Consultations.
  • Defining website funnel.
  • Defining events and other tracking.
  • Integrating up to 20 Tags.
  • Communicating with developers.
  • Validating events.
  • Creating a metrics dashboard.

I’ll try to explain what a Tag is and what you’ll get with one Tag (this service includes 20 of them).

Here’s an example of one Tag:

  • event: Registration Complete
  • userType: Seller
  • bio: no

The second Tag can be:

  • event: Transaction Complete
  • product: Basic SEO Package
  • revenue: $199
  • method: Paypal

The third Tag can be:

  • Integration of Facebook Pixel

As you see, with 20 Tags you’ll have more than enough options to track everything you need. However, if your project is a little bit more complex, you can buy additional 10 Tags found in service extras.

There are many different tracking options:

  • Data Layers
  • Goal Conversion Tracking
  • E-commerce Tracking
  • Cross Domain Tracking
  • Event Tracking
  • Custom Metrics
  • Custom Dimensions
  • Pixels Integration
  • Heat-map Integrations

What Are the Benefits of This Service?

Let’s go through some changes that you’ll start to see after the analytics implementation.

One of the most important ones is that your marketing efforts will improve. You’ll now exactly which channels convert the most users and which source brings the most engaging users.

You’ll also understand how the existing funnel is performing and where you can optimize conversion rates. For example, I once had a low Free Trial to Paid conversion rate for one SaaS client, so I had to dig deep into data to understand where the problems lie. I soon found out that the onboarding was not done right.
I added one simple feature that ultimately helps users go through all processes and experience the core value from the start with ease. Thanks to it, the conversion rate increased threefold.

There are ways to improve your conversion—you just need to know the metrics to identify the opportunities. Imagine improving your the conversion rate from 1% to 2%—this can double your business.

How to Start?

After you purchase this service, we’ll meet on Skype to discuss your project. What I’ll need from you after the call is:

  • Access to Google Tag Manager.
  • Access to Google Analytics.
  • Access to other relevant tools (we will discuss the ones you want to implement).

Not sure if this service can help your business grow?

No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!

Make The First Move

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Mike

  • From
    Serbia
  • Languages

    English

    Serbian

  • Bio
    Hello, I'm Mike, with over 3 years of experience Web Development & Analytics, I can say that I'm addicted to this industry. If we start working together I can guarantee high-quality service as well as availability for any questions regarding Google Tag Manager, Analytics implementation.