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Startup Directories Submission Package
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While having an amazing idea for a product or service is great, actually starting a business and gaining traction shows that having an idea is just the tip of the iceberg. As it turns out (according to many who have tried and realized), a startup idea represents some 10% of the entire process of launching a successful startup business. Actually building something that solves a real problem for some people, getting out there and gaining traction represents 90%.
If you are a newly launched startup or perhaps in a pre-launch phase, your thinking has to be far away from “build it and they will come”, because that is almost never the case.
Once the initial development hats are off, getting maximum exposure through different channels is something essential for every startup. You will want to be in as many places as possible, building domain authority (DA), gaining traffic, boosting your SEO or just utilizing a low-cost advertising alternative to reach potential customers. This is why listing your startup in online directories should be an essential part of a marketing strategy as a low-cost alternative to other marketing forms.
There are, of course, differences among startup directories. Doing this a few times, through trial and error, I’ve found that some of them get shut down, others are of questionable quality (which actually gets you in the bad SEO crowd) while some are just outdated. As Google really pays attention to whether or not you are in the good or bad neighborhood, paying attention and spending some time applying to directories will show its benefits in the long run.
The first thing that differentiates them (as is the case with all websites) is their DA. Covering all the best ones first is a sure way to go. Next up is choosing whether you want to be listed in those directories where potential investors, mentors, accelerators or co-workers can discover you more easily, unless this is something you have already covered. Some directories will offer to review your product or ask their community to provide feedback. Others are oriented specifically towards SaaS, Web Apps, Mobile, Unlaunched startups, B2B ones or require that your product is unique and interesting enough to get posted. It is true that there are paid ones, but many of them are entirely free!
In my experience, you need to invest a lot of time and work into listing a startup in directories with all the necessary information. Remember: this is just a part of the story. Keeping track of what happens on these directories, how much traffic/attention you are getting or which potential customers you should engage is the second part.
You can opt to do this like me, using trial and error, or choose this package and have it done properly for you.
By choosing the Startup Directories Submission Package you can count on a few things:
As this activity suggests, the amount of information you’re willing to disclose about your startup influences which directories you can consider getting listed in. With that in mind here are the things I’ll need from you:
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