Professional Technical SEO Audit Service

DESCRIPTION

Why Do You Need A Professional Technical SEO Audit?

I want to help you boost all your link building and content creating efforts by taking care of the boring parts — technical SEO audit . We all know that Google’s algorithms are getting smarter by the day. But they still need help to better understand your website. Whether you just launched your website or decided to correct course, a thorough technical SEO audit will set a strong foundation for virtually all other marketing efforts.

On the flipside, without a technical SEO foundation, your marketing activities will be weighted down by an invisible burden. Competing websites will fly past you in the SERPs. And you’ll be left scratching your head.

What Does This Service Include?

I will prepare a thorough, professional technical SEO report for your website. The report will contain a diagnosis of your website’s current state and a list of action items you can forward to your developer. It will be written in plain talk. so you will understand all the “whats” and “whys”. At the same time, your developer will have a clear and comprehensive to-do list to work off from.

The goal is to ensure that there are no intentionally or unintentionally bad SEO practices on your website, such as:

  • Broken links
  • Broken code
  • Unoptimized images, CSS or JS files that slow loading times
  • Bad URL and media asset naming conventions
  • Duplicate content
  • Hidden text (yes, happens even in 2017!)

Furthermore, to make the job easier for search engines, we want to make sure that:

  • Pages throughout the site are properly indexed
  • Pages with no SEO significance are not indexed (think privacy policies, service agreements and other must-have legal mumbo jumbo)
  • CSS and JavaScript files are crawlable
  • Sitemap is up to date
  • A coherent internal URL and linking structure is in place

We also want to make sure that your site makes the most out of what SERPs offer by ensuring that:

  • Proper social media tags are implemented (Facebook graph, Twitter cards and so on)
  • Schema.org tags are used (where applicable)

Finally, I will do a thorough check-up to make sure that there are no issues pertaining to the mobile version of your website. It goes without saying that this is of utmost importance in the age of mobile-first indexing.

How To Start:

I’ll need short-term access to your Google Analytics account. Or if you’re uncomfortable with that, I’ll just ask you to send me some key metrics related to technical SEO.

What Are The Benefits Of A Technical SEO Audit?

A thorough professional SEO audit will take a hugely important issue off your plate. It will save you time and effort so that you can put your focus on things you are uniquely qualified for—your product strategy, company vision, understanding customers and so on.

FAQ

Does this service include content creation and keyword research?

No. The technical SEO audit assumes that you already have a keyword strategy in place. The technical SEO audit mainly deals with issues under the hood, which are a necessary, but not a sufficient condition to optimize on-page SEO. If you need a broader SEO service that entails keyword research as well, there’s another service on WeGrowth: PRO On-page SEO Audit (not to imply that my Technical SEO audit is any less pro ;)). Make sure to check it out.

Which tools will you use for auditing my page?

My toolbox will comprise many of the tools you probably already know about—Screaming Frog SEO Spider tool, WebSite auditor, Google’s PageSpeed tools and several others. All of these have their own virtues and faults. Neither one alone is sufficient to make a comprehensive audit. All of them together, used wisely, will ensure that the audit is thorough and all-encompassing.

Is this service right for my website?

Unless you have already done it, this service is right for any website. It’s best to do it at the beginning to make sure you are setting off on the right foot. But it’s also true that it’s never too late to fix a badly optimized site.

Will you implement all the necessary changes to my website?

No, your developer will. This service entails an audit with a precise list of instructions that any developer can implement. It often happens that developers just don’t bother with technical SEO as it’s not really necessary to get a website up and running—which is most often what clients want. But once the site is built, technical SEO is a matter of adding the final touch to the work already done. It’s more effective if it’s handled by whoever built the website in the first place.

How can I gauge the results of this?

Technical on-page SEO is a necessary, but not a sufficient condition for improving your rankings. In other words, it won’t get you on the first page of Google by itself, but without it, your site will perform poorly despite great content and backlinks. Nonetheless, we can measure the effectiveness of improved technical SEO by looking at before-and-after SEO benchmarks (loading times, crawlable pages, url and link structure and so on).

Not sure if this service can help your business grow?

No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!

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Sergio

  • From
    Serbia
  • Languages

    English

    Serbian

  • Bio
    Copywriter with background in PR. Ran digital marketing campaigns that launched award-winning products (through crowd-funding) as well as increased sales of established product lines. Experienced in leading small teams. Proficient in technical writing and daily blogging.