Twitter Ads Setup And Tracking

Last modified: November 25, 2017

Why Should You Try Twitter Marketing?

There’s Much More To Twitter Than Celebrity Tweets And Hot Gossip

Once upon a time, there was a platform that had great potential to conquer the digital universe. And it did. Over the time, Twitter has become a popular app, used by people eager to know more, people who want to be informed about everything that’s happening, at all times. When I say this, I don’t mean celebrity tweets and hot gossip. Yes, “Celebrities Read Mean Tweets” is fun, but seeing your business opportunity on Twitter is a lot more fun, trust me.

Why Twitter Of All Other Social Advertising Platforms?

If the fact that Twitter has millions of users and over 500 million Tweets sent each day doesn’t convince you, then you should start thinking of it as a platform used by people with high number of interests, which is exactly what you need. Twitter gathers people who want to keep up with the latest trends, and that’s your chance to shine and show what you’ve got.

Since my goal is to help you grow your business and reach out to these exact group of people, I will try to explain to you why Twitter advertising should be an integral part of your digital marketing campaign. I will also help you understand what possibilities Twitter ads offer and how the campaigns will be customized to your businesses’ needs.

Setting Up The Campaign

Setting up a good campaign on Twitter is the first, and may I say, the most important thing to do. Let me compare setting up a bad campaign to writing in the dark. You will write something, but nobody will see it. What’s my point? If you’re making a Twitter campaign, then do it right. Make sure the right people see it. The key to a good campaign lies in its targeting and optimization.

When setting up your Twitter ad campaign, I will create a target audience based on the following targeting options:

  • Location
  • Gender
  • Language
  • Devices, Platforms and Carriers
  • Keywords
  • Interests
  • Behaviours
  • Events

That way, I will create a killer campaign that will target the exact people whom you’d like to see your ad. Creating a good target group is the ultimate result of every successful marketing campaign.

So, What Will You Get From Me In This Service?

If you opt for this service, I will do the following:

  • Set up campaigns and targeting (my previous knowledge of marketing techniques and good practices should make campaigns even more productive).
  • Create engaging and productive ads .
  • Create high-quality visuals (designing visuals that are in accordance with Twitter’s rules).
  •  Specify bidding (adjusting bids over time, depending on the results).
  • Offer discounts or make time-limited offers (if your product/service has offers like this).
  • A/B test different ad elements (A/B testing has become a crucial part of every digital marketing campaign).
  • I will create B2B or B2C campaigns, Depending on your business needs.
  • Set up remarketing campaigns (getting to people who are already familiar with your product/service).
  • Track campaign results and optimize them along the way.
  • Report to you at the end of each campaign.

What Do You Have To Do?

Luckily, this service does not involve a lot of engagement on your part. All I need from you is your Twitter account credentials and a good will to help. We’re here to help each other and that’s the engine that drives us.


How much money should I spend on Twitter ads?

When it comes to bidding and budgets, I recommend we have an agreed monthly budget. The price will depend on the offer we have, and also on the targeting we plan to implement in the campaigns (e.g. what countries are we targeting, interests, etc.). It may vary from $50 to $500, it really isn’t fixed.

What exactly is bidding and how does it influence my monthly budget?

Bidding is an offer of setting a price one is willing to pay for something or a demand that something be done. I prefer using manual bidding when optimizing campaigns rather than doing it automatically, because that way I’m able to keep track of the money getting spent and optimize campaigns to perform better.

How much time do you need to start the campaign?

I can do it in the blink of an eye. You just say the word. 🙂


Not sure if this service can help your business grow?

No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!

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  • Bio
    As a Digital Marketing Specialists, I am responsible for an organization's online marketing strategy. I am in charge of creating marketing campaigns, engaging with the company's audiences on social networks, enhancing user experience, preparing marketing copy, generating qualified leads and monitoring analytics.