Update Old Blog Post (2017 SEO rules)

Last modified: November 18, 2017

Why Should You Update Old Posts?

Do you keep looking at your blog posts thinking “why does Google hate me”? Scared of digging deeper into Analytics to see how your content marketing is performing? Now is the time to make it work once and for all – update old blog posts!

If you don’t feel like content is king, it means it’s time to change things up a bit. Before you even start thinking “my posts are fine”, let me tell you why you should never settle for “fine”. Fantastic blog posts are not “fine”—they rule. They are good enough to move and inspire you, they cost 60% less than outbound marketing and, yes, they can generate up to three times more leads. Do you still want to settle for “fine”? I did not think so. Here’s what you need to know: 61% of consumers are influenced by custom content and since 58% of marketers said original written content is the most important type of content out there, outdoing visuals and videos, it is not time to re-think, but update old posts.

As an expert in the field, I am here to help you improve your content and make the most out of it by using an all-in-one SEO and content marketing approach.

What Do I Want to Achieve with This Service?

If quality and quantity is all that matters in content marketing, then that’s exactly what I’m going to aim for. Re-polishing your blog will consist of three steps:

  1. Filling your article with relevant and top-of-the-niche content that’s 2000-2500 words long.
  2. Optimizing it—we want Google to read your new article (and re-submit it to speed up the indexation process).
  3. Bringing between 500 to 5000+ visitors to your blog, depending of your niche popularity.

What Does the Service Include?

If you decide to make use of this service, here’s what you’ll get:

An Analysis of Your Previously Published Articles
I will analyze your blog posts and pick three that have the biggest potential when it comes to your business. Don’t worry, I will approach this analysis with utmost care.

Deep Topic Research for the Selected Articles
Once I determine which blog posts have the greatest potential, I will make it my mission to learn which content pieces Google find the most influential and why. This will provide me with an insight into competition and topic-relevant information needed for the articles.

A Planned Content Structure According to Long-tail Keywords
Making short keywords work for you is all but impossible. The competition is tough and the prices will make your head spin in a matter of minutes. Plus, there’s the fact that people simply don’t use short phrases in their search anymore, but type exactly what they want to read.

If you want to become the master of long-tail keywords, then Ahrefs is the way to go. If you want to get the best results from those keywords, they need to be incorporated in the basic structure of the each of your blog posts.

Keyword Optimization Based on Your Targeted Keywords
If you want to rank number one for the keywords of your choice, you need to pull out the big guns. Luckily, Google Keyword Planner and Ahrefs are here to help me out and do your articles justice when it comes to keyword optimization. My goal is not to over-stuff your articles with keywords, but to trick Google into thinking that we didn’t optimize keywords at all. Now that’s some ninja work right there.

Semantic Keyword Optimization for Variations of Your Keywords
Trust me, Google knows when your content is written for marketing purposes alone, but that’s exactly where semantic keyword optimization steps in. My favourite tool for semantic KW research is the LSI Graph and I cannot think of a better way to tell Google “yes, we are the real deal” than by optimizing articles with semantic keywords.

Links Between Your New and Old Posts
The best way to send traffic to your old posts is to include their links in your newest ones. I will select the most relevant articles (topic-relevant, of course) and include them in new posts in order to freshen up the old texts (new anchor texts included). This way, you will gain traffic both for the new and older links.

Article Promotion
Once your articles are done, I will promote them for the world to see what you’re about. You set the budget, I will create and promote your new articles strictly to your target audience via Facebook, Instagram, LinkedIn or Twitter. Name your social media platform and I make sure to spread the word about your texts on it.

What Do I Need from You?

Of course, in order for all of this be done, your part of the job includes providing me with:

  • A clear explanation of you want to achieve with the chosen articles.
  • Important keywords your business is targeting.
  • Details about your website platform and access to the content management system.
  • Access to your social media accounts.
  • Planned budget for promotional efforts.

What Results Can You Expect?

I promise that you’ll get unique, high-quality content related to the topic and niche you are targeting. Where there is quality content there is also 85% chance of 3x more leads driven towards your business.

With this combo (high-quality content and promotion) you will get the needed buzz for your content, which will lead to 10x more traffic for your website, along with performance increase in average time spent on the articles. I will make those three content pieces of yours rock.


Why can’t you write new posts instead of republishing the old ones?

Because SEO takes time and your old blog posts probably scored a keyword or two since being published (and we don’t want to lose that). Instead of writing an article from scratch, it is better to boost what is already there to get more keywords along with the current ones.

I don’t know which blog articles I should republish.

Don’t worry! I will help you choose the ones have the most potential. With your goal and keywords in mind, I will analyze your published posts in order to find the best ones. Usually, those are the ones already ranking for some of the keywords you are targeting.

Who will edit the content on my website?

If you are not comfortable with editing content, I will do it for you! I’ll just need access to your website’s CMS. I will make sure that your article does not differ from the other ones when it comes to its design or formatting.

Do I need a minimum amount of blog posts or articles on my site to get this service?

Yes, you need to have at least three published articles so I can do my job.

Is the industry I’m in relevant for this service?

No, it’s not, because I can write content for all industries, including B2B, tech, health, fashion, etc.

Have a Question or Two?

Please do not hesitate to contact me.


Not sure if this service can help your business grow?

No worries, WeGrowth marketers are always open to answering your questions and discussing your business. Ask them anything, for free!

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  • Bio
    Hi, Tijana here, a proud member of WeGrowth community. With over three years of experience in Online Marketing, my passion goes for Content and PPC channels. In other words, I love to write and I love to make a buzz about it. I am here to ensure you will get...