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What Is Google AdWords?

Google AdWords is a pay-per-click (PPC) advertising platform which lets you make and run different advertisements for your business. Once created, these ads appear in Google’s search results and help you reach people who might be interested in your own service or product. It works similarly to a market: people pick keywords, bid on them, and try to beat their competition. Bear in mind, though, that your ad won’t show just because you’re the highest bidder—Google wants the best experience for its users and decides which ad appears in results by combining the money factor and the quality factor.

Why Should Your Business Use Google AdWords?

There’s a number of reasons why you should include AdWords in running your business, but seeing that it would take ages to list them all, we’ve decided talk about only the main benefits of this fantastic marketing service.

It Helps You With Targeting

What’s great about AdWords is that it allows you to focus on, i.e. target specific users online. You can easily target people based on their location, websites they visit (as long as they want to be publishers), and even the type of device they’re using. It really is a fantastic tool that will help you completely fine-tune your campaign by telling Google where to place your ads. The best thing about AdWords is that it enables you to respond with your ad to a potential customer’s search—that is, giving them exactly what they are searching for.

It’s Excellent For Remarketing

Let’s talk a bit about how AdWords can assist you with remarketing a.k.a retargeting. Remember—this works only if you already have a loyal audience that frequents your website. Namely, you can follow your users and have Google show paid ads to them based on their past activity on your website. You can easily segment your visitors by the source they came from, OS they are using, landing page they visited, etc. Your ads can appear anywhere on the Google Display Network and if you want to ensure your targeting is done well, try making a remarketing list.

It’s Cost-effective

As you probably already know, with AdWords you only pay a certain amount of money when someone clicks (hence the term “pay-per-click”) or sees your ad, converts or installs your app, depending on your bidding options. The best part of it all? It’s you who decides how much you’re willing to spend on your campaign. You can set a maximum cost per day, be it 10 or 5000 dollars, and distribute your money accordingly, so you don’t have to worry about going over your budget at any point during your campaign.

It Brings New Leads And Users

If you set up your AdWords campaign the right way, you will soon get new leads and visits for your website. Thanks to targeting, you can refine your search whenever you want and attract just the people you want to your business, that is, those who are in search of exactly what you have to offer. People will click on your ads, which will lead to increased traffic towards your website, and ultimately, your business booming.

It Makes Analysis Easy

Once you start running your campaign, you’ll want to follow its progress and with Google AdWords, this is easier than ever. You can measure and check anything you want related to your campaign: the number of impressions, clicks, and conversions, your CTR (click-through-rate), conversion rate, CPC (cost-per-click), ROI (return on investment), and so on. With detailed analysis such as this one, you’ll be able to optimize your campaigns and get more conversions. Plus, the one-minute linking process of your account with Google Analytics sure makes performance tracking a breeze.

It Shows You Results Fast

Last, but not least, is the sheer speed of Google AdWords. If you really put some work in your ad copy, landing page, and bid (i.e. your Ad Rank), your ads should soon appear on the first page of search results. It’s not uncommon for advertisers to get their first visitors/buyers within hours of launching their campaigns—that’s how fast AdWords can work. Before you know it, you’ll have income pooling in from your campaigns.

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