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If you can come up with a good strategy for comment marketing, you should be able to increase the number of visits to your website. If you opt for this marketing method people will arrive to your site either via your profile (by clicking on the link you put there) or the links you leave in comments on other users’ blog posts and articles. Along with increased traffic, commenting can also lead to exposure and people sharing your content and your links on other websites and portals. The more quality comments you leave, the more will users recognize you as an expert and begin to respect you.
However, comment marketing is not as easy as it may seem. You can’t just leave comments randomly and hope for the best. You need to have a strategy that will make comment marketing work for you and your business, so here are a couple of tips on how you can build your very own strategy.
Determine Your Goals
Do you want to work on your link building or grow your audience on social networks? Are you looking to spread the word about your brand or engage with various influencers and authors? Whatever you decide to do is completely up to you, but you do need a clear picture of what the goal of your comment marketing strategy is. Based on your goal, you’ll know where to leave comments, which authors to talk to, and what to write in your posts. So, before you start commenting on people’s blogs, go ahead and define your goals.
Identify Target Blogs And Sites
Once you determine your goals, you’ll want to make a list of blogs and sites you want to leave valuable comments on. This doesn’t have to be a list of 100+ websites, it can be 10, but make them count! It’s easier to build a reputation and leave quality comments if you have less websites to work with. The ideal list would consist of sites that publish content regularly and have high traffic volume. Naturally, they should have something to do with your industry, in order for your responses to make sense.
Do Your Research
Don’t comment on posts the moment you find them. Take some time to get to know the author or the website, what they usually write about, what type of comments other people left, which ones the author responded to, etc. If you do this, there’s a better chance for you to get noticed by the writer in question and establish a connection with them. With this in mind, try not to skip out on this step because it is an important one if you want to build a great comment marketing strategy.
Keep Track Of New Content
Why should you do this? Because keeping an eye out for new content can help you be the first to comment, which will get you noticed by readers the moment they finish reading the post. If you can leave a comment in the first 30 minutes to two or three hours from the moment it gets published, you definitely won’t have to worry about your competition. To keep track of the content you want to comment on, you can set up alerts, subscribe to updates, or e.g. follow an author on Twitter and get a notification when they publish something.
Measure What You Do
Here’s the truth: comment marketing is hard to measure, because you can’t actually see how many people viewed your comments. However, if you want to track your progress, this should definitely be done. Instead of measuring actual comments, you can monitor traffic and visits coming to your website from the site you left a comment on instead. You can also look at whether or not you got new followers on social media and you can see where your new links came from. Measuring comment marketing isn’t easy, but it’s doable.
Use Social Media
If you want people to learn about you, what you’re doing, and promote your comments, then don’t be afraid to use social media networks to your advantage. Twitter is especially good for this purpose because you can write about how you left a comment on someone’s post (if it’s valuable and high-quality, of course), include a link, and let the world see what you wrote about. Plus, the author of the text you commented on will see your tweet if you mention them and start appreciating you more because of it.
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