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Love it or hate it, you can’t avoid it. Every company needs a Facebook page and every company tried Facebook advertising at some point. From boosting a blog post to creating a lead generation campaign, Facebook makes it all look easy. Everything is just a click away and pretty self-explanatory.
Because looks can be deceiving. Yes, you need a basic understanding of the platform in order to run a Facebook page or create a campaign, but that doesn’t mean that that’s all it takes to be successful. This is why many companies try and soon quit Facebook ads—they think that they gave it a shot and this isn’t working for them.
They can’t be more wrong. Your target audience is on Facebook, but you just didn’t find a successful way to find it.
You need a page plan, devised in such a way that it gives your audience some value and isn’t just a blunt sales pitch. When you check that off your list, you’ll need an ads strategy. This strategy needs to pull out all the stops visually and find the right people at a reasonable price.
Of course, that’s all easier said than done. In order to achieve everything mentioned above, you’ll need to get creative, test, fail and try again until you find your sweet spot.
To an outsider, Facebook’s algorithm might look like it works in mysterious ways, but for seasoned professionals (like the people from WeGrowth) every single variable is taken into account and the results are always delivered.
The best way to make people click on your ad is to create an offer they cannot refuse. In short—make sure to promote something that people actually need or want. Including a free trial period or a time-limited discount in your offer is always a good idea, and you should definitely do your best to explain why people should click on your ad, what they get in return, and why your offer is better than that of your competition.
Your ad copy can be out-of-this-world and your bidding methods flawless, but if you don’t have a Facebook ad in high quality, you can forget all about running a successful campaign. It’s important to have a great visual, that’s well-designed—colourful even—unique, and not too complicated. More often than not, it’s the simple designs that win the eye of your audience and go on to bring you the traffic that you want for your business.
The title is the first thing your users see when they stumble upon your ad, which is why it needs to be striking and catchy. Most of them don’t even read the rest of the article, which is another reason for you to have a great headline on your ad. A headline needs to be clear, concise, and to contain the information your users are interested in. The better your title, the higher are the chances for someone to click on your ad.
Not sure which type of designs, copies, or placements your users will like? No worries, A/B testing can help you out, all within a single campaign. Split test your ads and find out the winning combination for your campaign. Create countless variations and test them on different audiences, age groups, and locations—you’ll find what converts the best, what your users are interested in, and so much more. A great tool you can use for A/B testing Facebook ads is AdEspresso.
Regular Facebook ads are just not working for you? Do not despair, because a number of other types of ads out there that you could use. For example, with carousel ads you can include up to 10 images and headlines in one post. If you want to change things up a bit, you can use videos instead of images in your ads. Finally, you can give lead ads a try and have people fill out a form in your ad in order for your business to keep up with them.
No better way to track your conversions properly than to use the Facebook Pixel. As of 2015, it comes with retargeting, optimization, and tracking options, i.e. everything you need to monitor your campaign from the beginning to its end. You can easily make custom audiences and then show the ads you want to the people you think will benefit from these ads the most. All you have to do is get the code for the Pixel and place it into the header section of your website.
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WeGrowth is a marketplace for founders and marketers. By registering your account, you'll be able to sell services or hire marketers and boost your project growth.