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Instagram is creative, engaging, and visually pleasing, so it’s no wonder that it’s become one of the most popular social networks of today—especially among the younger generation. What’s interesting about it, however, is that more and more companies are turning to Instagram to grow their audiences and gain new followers. Using Instagram as a marketing tool has proven to be extremely successful, but the truth is that not everyone will succeed in running a quality business account on this social media platform. What does it take to make this truly work for your brand? Below are some tactics which will help you get the most of Instagram.
Use High-quality Images Only
Instagram is all about colourful, quality, and eye-catching photos, so the most important thing to do here is make sure that your pictures are the best they can be. You can either use a professional camera to capture your images or you can use your phone (if it has a good camera, of course). If you opt for the latter, don’t forget to choose a couple of editing apps to help you out and make your photos pop! Remember, your content needs to stand out and attract new users to your brand, so make it your mission to post only outstanding content.
Keep Up With Instagram Trends
One thing you need to know about Instagram is that it is constantly changing. It’s your job to stay up-to-date with new trends and features, and adjust your profile accordingly. Following these trends will help you plan your marketing strategy better and show your audience that yes, you can adapt to these changes, too. Some of the major changes that Instagram introduced were 60-second videos and video ads, multiple accounts, the Explore feature for desktops, etc. Plus, following trends helps you stay ahead of your competition.
Post Photos On A Regular Basis
Quality is more important than quantity, yes, but in order to make people aware of your brand, you need to put yourself out there. This doesn’t mean that you should post 10+ images per day. Do research for your country and audience, see when they are most likely to be online, and post your photos then. A study showed that people are just as likely to see posts after work as they are during their workday. It’s essential to be smart about this and figure out a strategy that works the best for you. Try using a social media calendar, too.
Make Use Of Hashtags
Hashtags are half of Instagram. All jokes aside, though, hashtags are a truly powerful tool that can connect users, help them track and share your content, and help you see what’s popular in your niche. You can develop your own hashtags, too, and use them to show off e.g. your company culture (#officelife) or promote your product or service. If you decide to host an Instagram contest, don’t forget to create a hashtag for it and tell your followers to use it if they want to participate. That way, you’ll spread the word about your brand. What’s important to remember here is not to go overboard with hashtags.
Tell A Great Story
Storytelling is one of the most powerful tools in marketing and Instagram gives you the chance to tell stories through stunning visual content. You can create one-of-a-kind experience for your audience members by creating an engaging video or photo. Whether you want to introduce a new product, show off a new project, or simply give your followers a taste of what it’s like to be part of your company, you can use visual storytelling. Be creative and authentic enough to inspire your audience to stay interested in your brand.
Engage With Your Followers
Running an Instagram account doesn’t mean just posting a photo and calling it a day. If you want to keep your followers, you need to establish a meaningful connection with them. You can do this by liking their photos and leaving comments, especially if they tag you in their images. Make sure to listen to your users and take into account their feedback—it can prove invaluable for your future strategies and Instagram plans, and help you learn what your followers like and don’t like.
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