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Before you can target by their search you have to understand what they search. With that being said, the key to success is find the most important keywords that will bring you in front of your customers with the lowest costs.
You share one important thing with your competition – audience. If they got to them before you it only means they knew where they are before you realize it. Exactly that is why you have to devote time to analysis of keywords your competitors use.
A while back, search became more complex than one or two words. People started explaining to search engines exactly what they want. You have the service they are looking for? Than it is must for you to answer back to theirs explanation. Before others do that.
Search engines know when somebody overuses a keyword just to be ranked and they can go from being friendly to downright unfriendly. But don’t worry, semantic keywords are here to ensure you still stay the best friend with search engines.
If your business have a physical location driving people to the store is probably at the top of your goals. Targeting local keywords is not the same as targeting overall keywords – you need different strategy and focus.
Once you have your keywords ready to be used, you have to put them in action for your goals. Keyword mapping is the process of assigning the right keywords to specific pages. It will impact not only your on-page SEO buy further campaigns, too!
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WeGrowth is a marketplace for founders and marketers. By registering your account, you'll be able to sell services or hire marketers and boost your project growth.