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One of the best link building tactics available—if done right. In order for a reputable website to accept your guest post, you need to write top-quality content that has some value for your readers. Brainstorm your ideas, do your keyword research, and then write a post that everyone will want to publish on their website, along with the links to your own site. Users get something useful to take a look at and you receive backlinks—everybody wins.
Leaving comments on blog posts and forums relevant to your niche can really make a difference for your website. Not only can you get your much-needed link juice, which can help you improve your rankings, but also build brand awareness and attract more visitors to your site. Of course, just like with guest blogging, you need to make sure to do it the right way, unless you want Google to strike you down.
What’s great about roundups is that they can be found for every industry out there. Once you do discover something of interest to you, you can contribute to the roundup with an excellent piece of content of your own and get backlinks to your website. In addition to links, people will begin to recognize you as an expert in your industry and you’ll boost brand awareness. If you make your own roundup, though, you can get various influencers to participate in it and share your content to their followers and readers.
Contrary to popular belief, directories do present a good way to acquire links towards your website. There’s a large number of them out there, so it’s important to pick those that are trustworthy, related to your industry, and well-structured. Once you do, submit your website and you’re halfway towards getting links. Bear in mind, however, that there is a lot of low-quality directories which you should avoid because they’re considered spammy.
Participating in discussions on respectable Q&A websites can do wonders for your link building. It’s important to remember that links generated this way are completely natural, which is a must for SEO nowadays. Plus, you provide users seeking answers to burning questions with valuable information and get a status of an expert in your line of work. Some of the Q&A websites you might want to consider are LinkedIn Answers, WikiAnswers, Quora, and Yahoo! Answers.
Here’s how this particular strategy works: you create a piece of content that you’ll use to get potential links. This can be an infographic, a how-to guide, an image gallery, a video, or even an eBook, but you need to make sure that it brings something useful to the table and that quality shines through it. After creating one of the mentioned pieces, you reach out to people, blogs, and websites that post similar content, in order to try and build links.
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