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If you want to get more traffic and new users, then your content needs to be not only well-written and interesting to read, but also provide your consumers with valuable and unique information. In short—outstanding. Don’t forget that content also includes images and multimedia, meaning that this, too, needs to offer something different to your users.
What is it that users first notice on a website? That’s right—its design and speed. Implement a design that’s easy-to-navigate and understand, make your site reasonably fast and every page accessible in 3 clicks, and soon you’ll notice an increase in visits. Add a responsive design that adjusts to all screen sizes to the mixture and you’re set.
It’s a tale as old as time: if you want your pages to rank for a certain keyword in Google’s search, you need to do your keyword research and find the best ones (and their synonyms) for your site. Your primary KW phrase needs to appear in your URL, your headline, your meta title, and throughout your content, along with its variations. Don’t stuff, but use your KWs wisely.
What you want is for search engine spiders to be able to crawl your website easily. Your site structure, different server errors, redirects, RSS feed, duplicate content, and more can all affect your crawlability of your website, which is why it’s important to keep track of your website-related problems. Use Google Search Console to do all of this with ease.
You might not need meta keywords, but you sure need meta titles and descriptions for your pages. Your meta data needs to contain both primary and secondary keywords, and you need to make it interesting enough for people to want to visit your website. Why? Because engaging meta data leads to better CTR, which increases your rankings.What’s also important is to recognize the page content’s author—use schema.org for this.
Never underestimate the power of social media. It’s important to provide your audience with options to share your content on their social media channels, because this will lead to recognition and building your authority. Include calls-to-action relevant for social networks and social sharing buttons, but also make sure that your open graph tags are set properly and that social media channels can read your page image, title, and description.
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