On-page & Technical SEO

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Know The Importance Of On-page SEO

Having a well-optimized website is a must nowadays, because this is what, ultimately, makes the users who stumble upon one of your pages happy and engaged. In terms of on-page SEO, here are some factors you might want to focus on.

Creating Unique, Valuable Content

If you want to get more traffic and new users, then your content needs to be not only well-written and interesting to read, but also provide your consumers with valuable and unique information. In short—outstanding. Don’t forget that content also includes images and multimedia, meaning that this, too, needs to offer something different to your users.

Working On Your Website’s UX

What is it that users first notice on a website? That’s right—its design and speed. Implement a design that’s easy-to-navigate and understand, make your site reasonably fast and every page accessible in 3 clicks, and soon you’ll notice an increase in visits. Add a responsive design that adjusts to all screen sizes to the mixture and you’re set.

Targeting Your Most Important Keywords

It’s a tale as old as time: if you want your pages to rank for a certain keyword in Google’s search, you need to do your keyword research and find the best ones (and their synonyms) for your site. Your primary KW phrase needs to appear in your URL, your headline, your meta title, and throughout your content, along with its variations. Don’t stuff, but use your KWs wisely.

Making Your Pages Crawler-friendly

What you want is for search engine spiders to be able to crawl your website easily. Your site structure, different server errors, redirects, RSS feed, duplicate content, and more can all affect your crawlability of your website, which is why it’s important to keep track of your website-related problems. Use Google Search Console to do all of this with ease.

Displaying Meta Data And Authorship

You might not need meta keywords, but you sure need meta titles and descriptions for your pages. Your meta data needs to contain both primary and secondary keywords, and you need to make it interesting enough for people to want to visit your website. Why? Because engaging meta data leads to better CTR, which increases your rankings.What’s also important is to recognize the page content’s author—use schema.org for this.

Including Sharing Options On Your Site

Never underestimate the power of social media. It’s important to provide your audience with options to share your content on their social media channels, because this will lead to recognition and building your authority. Include calls-to-action relevant for social networks and social sharing buttons, but also make sure that your open graph tags are set properly and that social media channels can read your page image, title, and description.

How To Improve Your Website’s Technical SEO

When people think of SEO, the first thing that comes to mind is probably content marketing. There’s a good reason for that, too—this is the most talked about part of SEO. On the other hand, what you don’t hear about as much is technical SEO, which improves your website in general and helps your content achieve its full potential.

The gist of it is this: if your website isn’t technically perfect, your content and inbound links will all be for naught. That is, you most likely won’t rank well on Google. So, in order to avoid is, we’re going to talk about some of the technical SEO items you should work on (if you’re not already!).

Responsive Design
More and more people are using their mobile phones and tablets to access different websites, which means that if yours isn’t mobile-friendly, you should work on fixing this as soon as possible. Investing in a responsive design is the best solution for this, because it adapts to your visitor’s device and keeps everyone happy. Bear in mind that a responsive and a mobile-friendly design are two different things: the latter only works for phones, whereas the former for all devices. That’s why it’s thought of as a much better thing to focus on.

Page Speed
There’s nothing more annoying than arriving to a certain website and waiting for what seems to be like 1000 years for it to load. Page speed is one of the main reasons why people leave websites seconds after actually visiting them, which eventually results in high bounce rate. However, it’s not only high BR that’s the problem here—in 2010, Google included site speed in its search ranking algorithms and encouraged website owners worldwide to work on this. So, if you notice that your pages are loading slowly, don’t hesitate to speed them up!

URL Structure
Another “must” when it comes to technical SEO which is relevant both to your visitors and search engines. Namely, a well-structured URL should inform them what your page is about and what they can expect to find on it. Don’t just leave random letters and numbers in your URLs—add keywords to them instead and make them clean and readable. The easier it is for humans to read URLs, the better they become for search engines and more likely to appear higher in search results.

Internal Links
While having quality inbound links is an important factor for your website, you should never forget about internal linking. Following internal links is another way for Google to crawl your website, so don’t skip out on this part when optimizing your website. Internal links in prominent places on your pages will tell Google that these pages are relevant, plus they will help users navigate your site with more ease. Naturally, you don’t have to have a link on every page of your website, but it’s definitely vital that you don’t skip out on internal linking.

HTML And XML Sitemaps
The easiest way to make Google’s spiders go where you want them to go is to create sitemaps. HTML sitemaps are designed for humans, search engines, too, can use them to find your pages. They are usually found in the footers on websites, while XML sitemaps shouldn’t be visible to humans at all. This is a text file with one URL accessible only by Google’s spiders. What you should do is create a sitemap (both of them or at least an XML one) for each type of content on your website and help those spiders find what they need on your site.

Crawl Errors
If you have any, get rid of crawl errors as soon as you can. After all, you don’t want anything to stop Google from accessing your website, do you? The best way to check for crawl errors is to go to Search Console > Crawl > Crawl Errors. Once there, you’ll get a complete list of errors found on your website—which can, sometimes, be quite a long list. However, don’t let that frighten you; a number of errors can be fixed in batches, so it won’t take up that much of your time. Just focus on fixing them and soon you’ll have a crawlable website.

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