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Everyone wants to write quality content that converts and ranks high on SERPs, but this isn’t as easy as it might appear. Why? Because not every piece of SEO content you write will be good enough to engage your users and keep them on your website for as long as you’d like. As you probably noticed, gone are the days of writing content for search engines alone—nowadays you have to keep your audience in mind with every word you put on paper. Now, this is where it gets trickier. Your texts need to be captivating, your meta descriptions click-worthy, your language natural, and a lot more. We’ve compiled a short list of some of the most useful SEO copywriting tips that should help you write winning content.
Use Long-tail Keywords In Your Content
If you’ve been following the SEO scene diligently, then you probably know that it’s much easier to rank for longer keywords than for short-tail ones. While they do get less traffic, most of the time they have a higher conversion value, which is what you’re after. Because they consist of at least four keywords, long-tail KWs are more specific and descriptive, and they are usually what your users will type into the search field to find what they need. So, when writing your next piece of excellent content, don’t forget to include long-tail KWs in it and get those conversions you want.
Craft Catchy Headings And Subheadings
All successful websites and magazines have one thing in common: they all write amazingly catchy headlines. After all, what’s the first thing you notice on SERPs? Titles, of course. A well-written, intriguing headline will capture your audience’s attention and make your users read the rest of your text. However, this isn’t where your work ends—you need to create interesting subheadings, too! Most of the time people just skim the article they’re reading, but focus on subheadings to find out what your text is about. If you do this well, they will stay on your page.
Optimize Your Titles Whenever You Can
Remember those keywords we mentioned before? Well, aside from using them throughout your texts, you definitely shouldn’t hesitate to place them in your main heading, meta title, and subheadings. This doesn’t mean that you should use the same KW variation everywhere—on the contrary, find synonyms and other variations and write them down, too. If optimized properly, your headings will draw the attention of search engines to your website and your content, plus remind your readers of what your article is all about.
Write Longer, More Valuable Texts
If you’ve been wondering whether long content (1500+ words) ranks better on SERPs, the answer is: yes, it does. When it comes to SEO content writing, longer posts and articles provide more value for your readers, help you establish authority in your niche and become a well-known expert. There’s no “too long didn’t read here”—if you give your users more content, they will come to think of you as someone who knows what they’re talking about and be able to turn to you for help. Just make sure to keep your paragraphs short, and your bolds/italics evenly distributed to make your texts easier to navigate.
Don’t Skip Out On Meta Descriptions
While meta descriptions are not a ranking factor on their own, they do have their purpose and that’s encouraging people to click on your link and go to your page. So, if you write your descriptions well, tickle your audience’s imagination, they will be more likely to visit your website and read your blog post, article, or on-page text. Don’t forget to incorporate keywords into your meta description (make them sound as natural as possible)—they will appear in bold in search results and grab your users’ attention.
Calls To Action Are Everything
Everybody loves a good call to action. These short, but powerful phrases are there to give your users the boost they need to click on your website. Ultimately, your readers can become your customers—all with the help of a call-to-action phrase. Your CTA can contain an enticing offer (a free trial, a download, or a “read more”) or even the keyword you want to rank for. You can place a CTA anywhere you want: at the end of your post, at the beginning, in your description, etc. So, if you want people to read what you wrote, offer them a CTA.
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