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Search engines are obsessed with putting users first, not themselves. That being said, all techniques that focus on readers and ensuring they can find a website which contains information they find interesting or important are marked as white hat techniques. This includes writing content that focuses on information not keywords, optimizing images to speed up the website, creating links from niche-relevant websites, improving user experience, etc. As long as you keep on working to earn the trust of your users and search engines, you don’t have to be scared of being penalized by search engines.
On the other hand, trying to master SEO as quickly as you can often leads to completely different results. Once you get penalized you will run into a bunch of problems while trying to get indexed again. That is exactly why you should pay close attention to services you’re offered and techniques you want to use. Buying links and writing keyword-stuffed content are common black hat techniques, but they are not the only ones. For example, duplicating content, spamming comments and even getting fast links from suspicious websites can get you penalized easily.
By doing content marketing right and providing visitors with the information they’re searching for, you will both get search engines to like you and maybe even go viral with your content, which will lead to free online promotion.
When optimizing your online presence for search engines, you have to optimize it for your readers first. Slow and hard-to-navigate websites are every reader’s nightmare and, thus, every search engine’s, too.
Links are essential for better ranking, but only high-quality and niche-relevant links actually count. Only this type of link building will actually rank you higher, which is why it is important to ensure you get only those links that matter.
Let’s face it: faster-loading articles will amaze not only your readers but also search engines. Speed became the most important thing in mobile searches, and AMP users already know how to benefit from this type of technology. So should you.
People are turning to Internet to find their next stop which is exactly why today is the time to market your service not to everyone, but to those around you via Local SEO. You need to catch everyone’s attention by getting listed on sites such as Google, Bing, Yelp, etc.
SSL has become necessary not only to protect your customers, but also because more and more search engines have included it as a ranking factor. Proper setup is the key to making both your clients and search engines happy. Don’t mess it up – ask for help to get it done right.
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WeGrowth is a marketplace for founders and marketers. By registering your account, you'll be able to sell services or hire marketers and boost your project growth.