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Search engines are obsessed with putting users first, not themselves. That being said, all techniques that focus on readers and ensuring they can find a website which contains information they find interesting or important are marked as white hat techniques. This includes writing content that focuses on information not keywords, optimizing images to speed up the website, creating links from niche-relevant websites, improving user experience, etc. As long as you keep on working to earn the trust of your users and search engines, you don’t have to be scared of being penalized by search engines.
On the other hand, trying to master SEO as quickly as you can often leads to completely different results. Once you get penalized you will run into a bunch of problems while trying to get indexed again. That is exactly why you should pay close attention to services you’re offered and techniques you want to use. Buying links and writing keyword-stuffed content are common black hat techniques, but they are not the only ones. For example, duplicating content, spamming comments and even getting fast links from suspicious websites can get you penalized easily.
By doing content marketing right and providing visitors with the information they’re searching for, you will both get search engines to like you and maybe even go viral with your content, which will lead to free online promotion.
When optimizing your online presence for search engines, you have to optimize it for your readers first. Slow and hard-to-navigate websites are every reader’s nightmare and, thus, every search engine’s, too.
Links are essential for better ranking, but only high-quality and niche-relevant links actually count. Only this type of link building will actually rank you higher, which is why it is important to ensure you get only those links that matter.
Let’s face it: faster-loading articles will amaze not only your readers but also search engines. Speed became the most important thing in mobile searches, and AMP users already know how to benefit from this type of technology. So should you.
People are turning to Internet to find their next stop which is exactly why today is the time to market your service not to everyone, but to those around you via Local SEO. You need to catch everyone’s attention by getting listed on sites such as Google, Bing, Yelp, etc.
SSL has become necessary not only to protect your customers, but also because more and more search engines have included it as a ranking factor. Proper setup is the key to making both your clients and search engines happy. Don’t mess it up – ask for help to get it done right.
Everyone wants to write quality content that converts and ranks high on SERPs, but this isn’t as easy as it might appear. Why? Because not every piece of SEO content you write will be good enough to engage your users and keep them on your website for as long as you’d like. As you probably noticed, gone are the days of writing content for search engines alone—nowadays you have to keep your audience in mind with every word you put on paper. Now, this is where it gets trickier. Your texts need to be captivating, your meta descriptions click-worthy, your language natural, and a lot more. We’ve compiled a short list of some of the most useful SEO copywriting tips that should help you write winning content.
Use Long-tail Keywords In Your Content
If you’ve been following the SEO scene diligently, then you probably know that it’s much easier to rank for longer keywords than for short-tail ones. While they do get less traffic, most of the time they have a higher conversion value, which is what you’re after. Because they consist of at least four keywords, long-tail KWs are more specific and descriptive, and they are usually what your users will type into the search field to find what they need. So, when writing your next piece of excellent content, don’t forget to include long-tail KWs in it and get those conversions you want.
Craft Catchy Headings And Subheadings
All successful websites and magazines have one thing in common: they all write amazingly catchy headlines. After all, what’s the first thing you notice on SERPs? Titles, of course. A well-written, intriguing headline will capture your audience’s attention and make your users read the rest of your text. However, this isn’t where your work ends—you need to create interesting subheadings, too! Most of the time people just skim the article they’re reading, but focus on subheadings to find out what your text is about. If you do this well, they will stay on your page.
Optimize Your Titles Whenever You Can
Remember those keywords we mentioned before? Well, aside from using them throughout your texts, you definitely shouldn’t hesitate to place them in your main heading, meta title, and subheadings. This doesn’t mean that you should use the same KW variation everywhere—on the contrary, find synonyms and other variations and write them down, too. If optimized properly, your headings will draw the attention of search engines to your website and your content, plus remind your readers of what your article is all about.
Write Longer, More Valuable Texts
If you’ve been wondering whether long content (1500+ words) ranks better on SERPs, the answer is: yes, it does. When it comes to SEO content writing, longer posts and articles provide more value for your readers, help you establish authority in your niche and become a well-known expert. There’s no “too long didn’t read here”—if you give your users more content, they will come to think of you as someone who knows what they’re talking about and be able to turn to you for help. Just make sure to keep your paragraphs short, and your bolds/italics evenly distributed to make your texts easier to navigate.
Don’t Skip Out On Meta Descriptions
While meta descriptions are not a ranking factor on their own, they do have their purpose and that’s encouraging people to click on your link and go to your page. So, if you write your descriptions well, tickle your audience’s imagination, they will be more likely to visit your website and read your blog post, article, or on-page text. Don’t forget to incorporate keywords into your meta description (make them sound as natural as possible)—they will appear in bold in search results and grab your users’ attention.
Calls To Action Are Everything
Everybody loves a good call to action. These short, but powerful phrases are there to give your users the boost they need to click on your website. Ultimately, your readers can become your customers—all with the help of a call-to-action phrase. Your CTA can contain an enticing offer (a free trial, a download, or a “read more”) or even the keyword you want to rank for. You can place a CTA anywhere you want: at the end of your post, at the beginning, in your description, etc. So, if you want people to read what you wrote, offer them a CTA.
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