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There’s no better way to get your name out there and promote your brand than to create a social media account for your business. Social networks allow you to engage your followers and customers, search for new ones, keep track of your competition, and so much more, which is why everyone should have at least one regularly updated account.
Naturally, there is more to social media marketing than simply making an account and posting whatever comes to your mind. There’s a lot of research involved in the whole process, it takes up a lot of time, and even money, because social media does not come cheap.
However, before you start planning your social strategy, you need to decide which platform is just right for your business. Facebook? Pinterest? Twitter? Or all of the above? Below is a short overview of some of the most popular social networks which will help you get a clearer picture of which one is ideal for your business. In case you don’t want to do this by yourself, you can hire a social media marketing consultant.
The social network. It’s the biggest social media platform out there, for both personal and business use. What Facebook does is allow you to connect with your followers via photos, status updates, and posts, and helps you with brand awareness. Moreover, it offers the fantastic Facebook Ads which can help you target your audience and bring in new leads to your website. Posts on Facebook shouldn’t be long, but they need to be interesting enough to start a discussion. Your tone of voice can be more informal, with slang and humour included—just make sure to adapt it to your audience.
So simple to use, yet so challenging for many business because of the 140-character limit. Tweets present a quick and easy way to communicate with your users (in real time), but you do need to get acquainted with the appropriate Internet abbreviations, slang, and hashtags. In addition to that, you need to learn how to be concise and make content that everyone will want to click on. To engage your audience, incorporate photos, polls, and GIFs in your posts. Twitter is as informal as it gets, so there’s no need to worry about that, and remember—it can help you get traffic just as much as any other network.
A social media platform designed specifically for businesses and professionals in mind. While different than Facebook and Twitter, LinkedIn can, too, be used for posting not only statuses, but also visual content, such as photos and videos. Longer content is very welcomed on this social network, but the best part about it is that you don’t have to be as present on it as on other platforms. LinkedIn helps users learn more about your brand, while you can use it to prospect and recruit new employees. Your style and tone of voice should be business-like, more professional, because that’s what users are there for.
It’s all about photos, hashtags, and occasional videos on this social media platform. Instagram appeals to younger audiences and businesses that want to either show off their products, services, or company life. This is the perfect way for you to attract users to your brand, show them your human side, and help them realize what you’re about through visually-pleasing images. Don’t forget to make use of your biography, because this is where you can add a link back to your website. Follow people, encourage engagement through call-to-actions and mentions, and soon enough you’ll see an increase in traffic.
The majority of Pinterest users are women, so if they are your target audience, this social platform is perfect for you. Instead of posting written content, you get to publish (pin) only clickable photos with short, informal captions and, sometimes, a hashtag or two. If you create and organize your photos the right way, you will be able to get more likes, pins, and new followers. Don’t forget that photos on Pinterest link back to your blog or website, and help you get the traffic that you need for your business. Use high-quality photos and optimize your captions—Pinterest can’t read images, but it can keywords.
It might not be the most interesting or the most popular social media platform in the world, but it is Google’s child and, therefore, valuable. If you have a Gmail account, you get a Google+ page, and a Google+ page helps users find you through all Google platforms. Google+ Circles are this platform’s biggest advantage, because they allow you to easily connect with people by adding them to your network. On this page, you can publish photos and news about your business, but the best part is that you can select who you want to share these posts with. Use your “About” page for links and any relevant keywords.
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