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6 Tools You Should Integrate With Your Website

If you’re unwilling to pay for software integration services, you’re going to have to find and integrate tools with your website on your own. In order to help you out, we’ve singled out some of the best tools out there that you should definitely make use of.

Unbounce
First on the list is Unbounce—a tool that lets you build landing pages and high-converting overlays without having to rely on your IT team. Say goodbye to complicated coding, because Unbounce is a drag and drop landing page builder that offers over 80 templates that you can customize to your own liking. It’s also easy to connect it to all other tools you use on a daily basis and comes with a simple and clean user interface that you will love. Thanks to Unbounce, you can focus on improving your sales and not on creating landing pages.

ActiveCampaign
Another tool that will make you wonder how you lived before you started using it. Namely, ActiveCampaign is an intelligent platform that allows you to take full advantage of marketing automation. Idea for both small and big business, ActiveCampaign helps you create automated marketing processes that can save a lot of your time and even generate additional revenue for your business. With this tool, you can create email newsletters, manage your contacts, segment them into individual lists, and even automate campaigns.

HotJar
Have you ever wanted to find out what your visitors do when they land on your site? Well, thanks to HotJar you can do exactly that. HotJar is a powerful tool that combines analysis and feedback tools, and helps you find out how your users are behaving and how you can improve your site’s UI and performance. It helps you understand what your users want via heatmaps, funnel tracking, surveys, user polls, etc. HotJar is incredibly simple to use and will work on Desktop, Mobile and Tablet versions of your website.

Amplitude
Amplitude is a great product analysis tool that lets you build better products by understanding how your users behave. It comes with similar functions as Google Analytics—building conversion funnels, tracking revenue, analyzing retention—but Amplitude also offers some other useful features. These include shared dashboards, Slack integration, and email reports, all of which are there to help you reach your desired retention, revenue, and conversion goals without issues and help you collaborate with the rest of your team.

ReferralCandy
It has a great name and it’s an even better referral marketing tool! ReferralCandy helps you get more customers via incentivizing referrals, i.e. via word-of-mouth. ReferralCandy provides your customers with a personal referral link, which they then share with their friends, tracks the entire process, and then promotes the link even further. This excellent tool also offers performance reports, brand customization, automated discount redemption, social networking integration, and fraud monitoring.

Optimizely
Last but not least is Optimizely—an experimentation platform that lets you test out pricing, product features, and recommendations across your website and through all channels and devices. Optimizely’s ultimate goal is to help you grow revenue and improve user experience for your customers. You can find out how to increase engagement and revenue, and act on the insights you get in order to achieve best possible results. This is definitely a tool worth checking out, so don’t miss out on it.

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