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While it might not drive the same amount of traffic as Facebook, Twitter still has a couple of advantages over FB which have made it popular over the years. Firstly, it allows you to gain followers a lot faster and engage with people even before they become your friend on TW. Secondly, thanks to the 140-character limit you need to be as creative and as succinct as possible if you want to get the attention of over 300 million active users and boost your brand. Now, all of this does sound great, but don’t forget that Twitter marketing is not all that easy—you also have to find a way to stand out in a crowd of people and business with similar interests. Below are six practices that will help you do just that and help you run your Twitter account more successfully.
Include Relevant Hashtags
Just like with Instagram, hashtags on Twitter present a powerful tool that can help you reach new followers and join various conversations. You can use hashtags to present your business, promote a product, or simply show off your colleagues and company. Whatever you do, just make sure to focus on and use hashtags relevant to your industry. Although there’s no limit to how many hashtags you can put in your tweet, well-known Twitter practices recommend that you use no more than two in your posts.
Make Twitter Lists For Yourself
Here’s the thing about Twitter: it moves so fast that sometimes it can be hard for you to keep up with all the latest Tweets and updates from everyone you’re following. This way, you can miss out on a great opportunity to reply to an important influencer and put yourself out there. Luckily, Twitter lists are here to save the day! By making a list, you’ll be able to keep similar people or topics in one place, and never miss out on another chance to engage again. You can create a separate list for influencers, your most loyal followers (which will allow you to manage Twitter followers with more easy), etc.
Engage Followers With Tags
If you think that tagging is only relevant on Instagram and Facebook, then think again. On Twitter, you can tag up to 10 people in your photo, and the best part about it is that those tags don’t affect the 140-character limit. Tagging photos shows that you want to be in contact with your followers and the Twitter community, in general. For example, if you post someone else’s photo, make sure to tag them as the creator. You can also use the tag system to e.g. announce winners of a contest you hosted.
Post Videos, Too
Text posts are awesome, especially if they’re well thought out, but videos? Even more so. Don’t limit yourself to just 140 characters—take full advantage of 30-second videos and make your Tweets more fun for your followers. Creating and uploading your own video will get you more attention and Retweets than simply posting a third-party video online, so make your own content as often as you can. Videos tell stories and your followers will definitely appreciate a fun, useful, cool, or incredibly creative video on their timeline.
Create Twitter Polls
People love polls, no matter which social media platform you’re using. Polls are a fun way for your followers to not only pass the time, but also for you to get an insight in what they like and don’t like about your brand, product, or something else you care about. You can use this information later on to create better chats or improve your Tweets. Make sure that your polls have a purpose—don’t post them just for the sake of posting—and create a poll at least once per month in order to gather valuable intel.
Be Part Of Twitter Chats
Twitter chats are an excellent way for you to get feedback for your brand/business and build relationships with your followers and influencers. You create a shared hashtag (if you’re the one to host the chat), set a day and time for your conversation, and meet up with a number of people to discuss certain topics or trends together. These chats can a be a lot of fun, too, both for you and other users, so it’s recommended that you give them a try. If you want to monitor a hashtag, use Hootsuite to set up a dedicated stream.
Whether you’re a pro when it comes to Twitter Ads or an advertising beginner, reading about best practices for this social network is always a good idea and can really increase your campaign’s chances of success. There’s a number of excellent pieces of advice floating around the web that you could use to up your Twitter game, but here we’ve chosen six of them that we think will really make a difference for your next campaign.
Determine Your Objectives And Audience
Before creating your ad on Twitter, make sure to choose a specific objective for your campaign. Is it gaining more followers? Do you want more clicks? More replies on your Tweets? Whatever it is, define that first and then go about setting up your ads. It will make it easier for you to create an ad when you’ve got everything planned. You can also determine your specific audience based on its location, age, language, interests, etc. Research has shown that businesses get a better return by being specific.
Experiment With More Tweets Per Campaign
While you shouldn’t go wild when it comes to Tweets in your campaign, you are encouraged to use more than one. You can test out a couple of Tweets and see which one will perform the best (Twitter will promote that one!). After that, you can make the necessary adjustments and then test some more. Change up photos, images, wording—anything you can think of—in order to get the best possible results. Stick to four or five Tweets, watch their engagement rate, and swap low-performing ones for new Tweets to improve your ads performance.
Target Both Interests And Keywords
In the Targeting section of setting up your campaign, you can choose whether you want to target your audience via keywords or interests. If you decide on keyword targeting, you’ll connect with followers via word and/or phrases they recently used on Twitter, while interest targeting is pretty self-explanatory. The good news is that that you can target both! Sure, this will count as two campaigns and you’ll need to split your allocated budget, but by the end of campaigns you’ll have more details about your audience.
Use Your Own, Not Generic Hashtags
While it’s okay to use generic hashtags on your personal Instagram or Twitter account, it’s better to use custom hashtags on your business account. You want people talking about you and the best way to do this is create a hashtag they can put in their Tweets whenever they mention you. Your good, old generic hashtags are just a waste of valuable space here. You don’t need them if you want to appear in front of your potential audience/customers—you’ve got Twitter’s targeted advertising just for this purpose.
Use Images And Videos In Your Ads
Here’s the thing: people love different and unique visuals. They like colourful photos, interesting graphics, cool videos, and any other type of visual content. Did you know that the most effective ads on Twitter actually have less than 100 characters and that they use images and videos? So, why not try this tactic out and see how your campaigns will perform? Plus, adding photos and videos to your ads (and Tweets, in general) will increase your chances of getting retweeted, liked, or shared.
Offer Something To Your Followers
One of the best things you can do in a promoted Tweet is offer something for your followers to download. Everybody loves freebies, so why not include a free eBook, game sample, song, or anything that you want in your ad? The most important thing is that it’s free and that it will draw your audience’s attention. If you decide to post a link, write a cool status that’ll indicate what they’ll find there once they click on it. If you decide to use Twitter Cards, spend some time crafting an enticing CTA button.
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